4.Which of the following can prevent your customers from hearing a message you communicate in advertising? (Select all that apply.) Group of answer choices: - Your customers are very worried about world events and your product helps them take action to resolve their worry. - Your advertisement appears on a website which your target customers follow carefully. - You use an image which accidentally raises concerns about product quality on the part of the viewer. - Your advertisement is a quiet ad which runs immediately after a very loud and boisterous ad for a new soft drink. - Your creative team didn't understand the language used by the customers to describe what they want from your product. - Your logo clearly appears in the advertisement.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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4. Which of the following can prevent your customers from hearing a message
you communicate in advertising? (Select all that apply.)
Group of answer choices:
- Your customers are very worried about world events and your product helps them
take action to resolve their worry.
- Your advertisement appears on a website which your target customers follow
carefully.
- You use an image which accidentally raises concerns about product quality on the
part of the viewer.
- Your advertisement is a quiet ad which runs immediately after a very loud and
boisterous ad for a new soft drink.
- Your creative team didn't understand the language used by the customers to
describe what they want from your product.
- Your logo clearly appears in the advertisement.
Transcribed Image Text:4. Which of the following can prevent your customers from hearing a message you communicate in advertising? (Select all that apply.) Group of answer choices: - Your customers are very worried about world events and your product helps them take action to resolve their worry. - Your advertisement appears on a website which your target customers follow carefully. - You use an image which accidentally raises concerns about product quality on the part of the viewer. - Your advertisement is a quiet ad which runs immediately after a very loud and boisterous ad for a new soft drink. - Your creative team didn't understand the language used by the customers to describe what they want from your product. - Your logo clearly appears in the advertisement.
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