Find a social media campaign from the past three years and, using the metrics from the article, determine whether or not this campaign was successful. If it was not successful, provide suggestions for how the campaign could have been improved. If it was successful, identify some possible next steps for the organization.
Find a social media campaign from the past three years and, using the metrics from the article, determine whether or not this campaign was successful. If it was not successful, provide suggestions for how the campaign could have been improved. If it was successful, identify some possible next steps for the organization.
Chapter16: Managerial Communication
Section: Chapter Questions
Problem 1CTQ: How should Facebook respond to the 2014 research situation? How could an earlier response have...
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- Find a social media campaign from the past three years and, using the metrics from the article, determine whether or not this campaign was successful.
- If it was not successful, provide suggestions for how the campaign could have been improved.
- If it was successful, identify some possible next steps for the organization.
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