Find and copy two magazine or newspaperadvertisements, one based on the affectivecomponent and the other on the cognitive component.Discuss the approach of each ad in terms of its copyand illustration and what effect it creates in terms ofattitude. Also discuss why the marketer might havetaken that approach in each advertisement
Find and copy two magazine or newspaperadvertisements, one based on the affectivecomponent and the other on the cognitive component.Discuss the approach of each ad in terms of its copyand illustration and what effect it creates in terms ofattitude. Also discuss why the marketer might havetaken that approach in each advertisement
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Find and copy two magazine or newspaper
advertisements, one based on the affective
component and the other on the cognitive component.
Discuss the approach of each ad in terms of its copy
and illustration and what effect it creates in terms of
attitude. Also discuss why the marketer might have
taken that approach in each advertisement
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