following information is available to estimate customer lifetime value for a new customer: Average order: $ 464 Frequency of orders: 2.2 /year Average margin: 60 % markup on retail Customer retention rate: 58 % Promotional/communication costs/yr $ 48 Your discount rate: 9 % Customer acquisition cost $ 171

Principles of Cost Accounting
17th Edition
ISBN:9781305087408
Author:Edward J. Vanderbeck, Maria R. Mitchell
Publisher:Edward J. Vanderbeck, Maria R. Mitchell
Chapter10: Cost Analysis For Management Decision Making
Section: Chapter Questions
Problem 13P: Deuce Sporting Goods manufactures a high-end model tennis racket. The company’s forecasted income...
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Your firm sells high-end road and mountain bikes and related accessories. The
following information is available to estimate customer lifetime value for a new
customer:
Average order: $ 464
Frequency of orders: 2.2 /year
Average margin: 60 % markup on retail
Customer retention rate: 58 %
Promotional/communication costs/yr $ 48
Your discount rate: 9%
Customer acquisition cost $ 171
What is the maximum amount your firm can afford to spend to increase customer
retention from 58 % to 82 %? Report your answer rounded to the nearest dollar.
Transcribed Image Text:Your firm sells high-end road and mountain bikes and related accessories. The following information is available to estimate customer lifetime value for a new customer: Average order: $ 464 Frequency of orders: 2.2 /year Average margin: 60 % markup on retail Customer retention rate: 58 % Promotional/communication costs/yr $ 48 Your discount rate: 9% Customer acquisition cost $ 171 What is the maximum amount your firm can afford to spend to increase customer retention from 58 % to 82 %? Report your answer rounded to the nearest dollar.
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