For most of the Great Value branded items (e.g., Great Value ice cream), Walmart also sells the same or similar items from other brands (e.g., Ben & Jerry’s ice cream). Could you provide 2 reasons why Walmart still wants to introduce its Great Value brand given so many alternatives on the same shelves

For most of the Great Value branded items (e.g., Great Value ice cream), Walmart also sells the same or similar items from other brands (e.g., Ben & Jerry’s ice cream). Could you provide 2 reasons why Walmart still wants to introduce its Great Value brand given so many alternatives on the same shelves

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter15: Retailing, Direct Marketing, And Wholesaling

Section15.1: Rebecca Minkoff’s Cutting-edge Retail Technology

Problem 3VC

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