Ford's Selling Price Ford's Profits Chevrolet's Chevrolet's Profits Selling Price (millions) $ 8 (millions) $ 8 $ 4,000 $ 4,000 4,000 8,000 12 4,000 12,000 14 2 8,000 4,000 12 8,000 8,000 10 10 8,000 12,000 12 6 12,000 4,000 14 12,000 8,000 6 12 12,000 12,000 7 7

ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN:9780190931919
Author:NEWNAN
Publisher:NEWNAN
Chapter1: Making Economics Decisions
Section: Chapter Questions
Problem 1QTC
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Question
Suppose there are only two automobile companies,
Ford and Chevrolet. Ford believes that Chevrolet will match any price it sets, but Chevrolet too is interested in maximizing profit. Use the following price and profit data to answer the following questions.                                                                                    a. What price will Ford charge?
b. What price will Chevrolet charge once Ford has set its price?
c. What is Ford’s profit after Chevrolet’s response?
d. If the two firms collaborated to maximize joint profits, what
prices would they set?
e. Given your answer to part (d), how could undetected cheating
on price cause the cheating firm’s profit to rise?
Ford's
Selling
Price
Ford's
Profits
Chevrolet's
Chevrolet's
Profits
Selling
Price
(millions)
$ 8
(millions)
$ 8
$ 4,000
$ 4,000
4,000
8,000
12
4,000
12,000
14
2
8,000
4,000
12
8,000
8,000
10
10
8,000
12,000
12
6
12,000
4,000
14
12,000
8,000
6
12
12,000
12,000
7
7
Transcribed Image Text:Ford's Selling Price Ford's Profits Chevrolet's Chevrolet's Profits Selling Price (millions) $ 8 (millions) $ 8 $ 4,000 $ 4,000 4,000 8,000 12 4,000 12,000 14 2 8,000 4,000 12 8,000 8,000 10 10 8,000 12,000 12 6 12,000 4,000 14 12,000 8,000 6 12 12,000 12,000 7 7
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