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- What can be the suffering 0f marketing myopia f0r any 0rganizati0n or C0many in the market? H0w can we prevent it and Explain it with exampleGeneral Mills, Inc., is the owner of the Betty Crocker brand. The Betty Crocker catalogue sells cooking equipment and tableware and was initially targeted to women 45 and older. In 2001, General Mills decided to revamp the catalogue to reach women between the ages of 25 and 45. What demographic variables did General Mills use to segment its market? O a. benefit and age O b. gender and age O c. gender, age, benefit, and family life cycle O d. income and gender Oe. benefit and genderKaryn, who is interested in marketing her company’s diet products in Asia, studies the acceptable behavior, norms, and values in Asian markets as they relate to her product. In other words, Karyn is studying her product's ________ in the Asian markets. A. observability B. compatibility C. dissidence D. trialability E. complexity
- plz solve the question's with explanatin asap i will give you upvotes.Please do not give solution in image formate thanku. In the fall of 2011, a Canadian organization called EthicalOil.org started a public-relations campaign aimed at countering criticism of commercial development of Canada’s oil sands. Extracting oil from these sands does immense environmental damage. EthicalOil.org seeks to counter such criticism by pointing out the alternative: choosing not to buy oil harvested from Canada is effectively choosing oil produced by non-democratic Middle-Eastern countries with very bad records of human rights abuses. Imagine - You are responsible for securing a contract to provide gas for your company’s fleet of vehicles. If the choice is available to you, will you choose the most environmentally-friendly gas? Or the gas least associated with human rights abuses? Or will you just go with the cheapest gas available? Consider whether the choice between buying gas that harms the environment and gas that contributes to human rights abuses exhausts the…Outline the most important uses of computer technology in marketing research. Important uses of computer technology in marketing research include (1) a marketing information system (MIS)—a planned, computer based system designed to provide managers with a continuous fl ow of information relevant to their specifi c decision-making needs and areas of responsibility; (2) a marketing decision support system (MDSS)—a marketing information system component that links a decision maker with relevant databases and analysis tools; (3) data mining—the process of searching through consumer information fi les or data warehouses to detect patterns that guide marketing decision making; (4) business intelligence—the process of gathering information and analyzing it to improve business strategy, tactics, and daily operations; and (5) competitive intelligence—the form of business intelligence that focuses on fi nding information about competitors using published sources,…
- Initiatives buisnesses can take to address issues that arise due to HIV AIDS and Covid-19A marketing firm would like to test-market the name of a new energy drink targeted at 18- to-29-year-olds via social media. A study by the Pew Research Center found that 37.6% of U.S. adults (18 and older) do not use social media as of Oct. 2015. The percentage of adults age 30 and older is 70.1% of the population. In addition, we know that the percentage of the U.S. adult population that is either 18-29 or uses social media is 67.7%. You should construct fill out a contingency table for this information. You can construct a hypothetical 1000s table or a probability table. To answer the following question What is the probability that a randomly selected U.S. adult is aged 18-29?Chapter 16 discusses evaluative criteria andChapter 18 discusses postpurchase cognitive dissonance. What are some things thatAmazon could do to aid consumers in making decisions about a product and the evaluative criteria for the product they are consideringpurchasing? Could this help make consumersfeel more comfortable about purchasing a product online and reduce postpurchase guilt anddissonance?
- Mr. Saxena an NRI from United Kingdom had come to India for a vacation and observed that for people in India, consuming Tea is a must every single day. However, he found it very surprising that despite Indian climate being hot for more months in a year, no marketer in India was marketing ready-to-drink/consume iced tea in PET bottles. In a country where tea is so popular, why wasn't any Company trying to market ready-to drink/consume iced tea. There were other beverages like aerated soft drinks that were being sold but not iced tea which was very surprising to him. In 2018, a major study conducted across 20 countries found that the popularity of ready-to-drink/consume iced tea was steadily growing. The market for ready-to-drink/consume iced tea was expected to grow further across many countries including India. Mr. Saxena sensed a big opportunity in this virgin market where tea was so popular and which was yet to be explored and exploited by big marketers for ready-to-drink/consume…Mr. Saxena an NRI from United Kingdom had come to India for a vacation and observed that for people in India, consuming Tea is a must every single day. However, he found it very surprising that despite Indian climate being hot for more months in a year, no marketer in India was marketing ready-to-drink/consume iced tea in PET bottles. In a country where tea is so popular, why wasn't any Company trying to market ready-to drink/consume iced tea. There were other beverages like aerated soft drinks that were being sold but not iced tea which was very surprising to him. In 2018, a major study conducted across 20 countries found that the popularity of ready-to-drink/consume iced tea was steadily growing. The market for ready-to-drink/consume iced tea was expected to grow further across many countries including India. Mr. Saxena sensed a big opportunity in this virgin market where tea was so popular and which was yet to be explored and exploited by big marketers for ready-to-drink/consume…Topic: Globla Health GrenCHAP was founded in 2001 with a primary focus on Men who have Sex with Men (MSM), in response to the regional partnership between The Global Fund and PANCAP. The Global Fund is a unique global public/private partnership dedicated to attracting and disbursing additional resources to prevent and treat HIV/AIDS, Tuberculosis and Malaria. It is active in the Caribbean and provides major funding to the Pan Caribbean Partnership Against HIV/AIDS (PANCAP) for the region’s response to HIV/AIDS. Today, GrenCHAP Inc. is a non-governmental organisation working to promote Sexual Reproductive Health and Human Rights, with a focus on marginalised populations, such as LGBT and Sex Workers. Over the years, our workplan has received financial support from the U.S. President’s Emergency Plan for AIDS Relief (PEPFAR), the Caribbean HIV/AIDS Alliance, amfAR, and, at present the Open Society Foundations (OSF). Question: What are the major forces of their work ?