Game theory has a wide range of applicationsin business and economics. e.g. market coordination, pricing strategy, advertising decision etc.  Now suppose that your firm competes against another firm for customers. You and your rivals know that your products will be obsolete at the end of the year and must simultaneously determine whether or  not to advertise.  In this type of business, the effect of advertising is not to entice customers to buy the product but to induce them to switch among the products of different firms.   Given the following pay-off matrix;       FIRM  A               Strategy FIRM     B     Advertise NOT Advertise   Advertise P4,000 /  P4,000 P20,000 /  P1,000   Don’t Advertise P1,000 /  P2,000 P10,000 /  P10,000     Using a simultaneous move – one shot game routine, determine the following;   • Dominant strategy • Nash equilibrium • Under the Nash equilibrium condition, what is the optimum pay-off for each player or firm? • What is Nash Equilibrium??

Microeconomics A Contemporary Intro
10th Edition
ISBN:9781285635101
Author:MCEACHERN
Publisher:MCEACHERN
Chapter10: Monopolistic Competition And Oligopoly
Section: Chapter Questions
Problem 13PAE
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Game theory has a wide range of applicationsin business and economics. e.g. market coordination, pricing strategy, advertising decision etc.  Now suppose that your firm competes against another firm for customers. You and your rivals know that your products will be obsolete at the end of the year and must simultaneously determine whether or  not to advertise.  In this type of business, the effect of advertising is not to entice customers to buy the product but to induce them to switch among the products of different firms.

 

Given the following pay-off matrix;

 

 

 

FIRM  A

 

 

          Strategy

FIRM     B

 

 

Advertise

NOT Advertise

 

Advertise

P4,000 /  P4,000

P20,000 /  P1,000

 

Don’t Advertise

P1,000 /  P2,000

P10,000 /  P10,000

 

 

Using a simultaneous move – one shot game routine, determine the following;

 

• Dominant strategy
• Nash equilibrium
• Under the Nash equilibrium condition, what is the optimum pay-off for each player or firm?
• What is Nash Equilibrium??
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