shortage of SCM experts. The top management is obviously worried in view of the anticipated volume surge and ballooning supply chain costs but dip in operations quality. Questions: A. What options are available with Hind Motors to quickly build up SCM expertise? B. What would be the advantages and disadvantages to Hind Motors of hiring a 3PL?

MARKETING 2018
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ISBN:9780357033753
Author:Pride
Publisher:Pride
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Hind Motors is a budding startup that started manufacturing electric 2 Wheelers (2W) at Chennai in 2019. With the decreasing battery cost and increased subsidy that the government offers to e vehicles, the sales have increased to 20000 units in last FY 2020-21. However a challenge that the startup is facing is the lack of SCM expertise. Most of the managerial persons are electrical engineers or IT professionals. Though Chennai has significant presence of auto industries, yet most are facing shortage of SCM experts. The top management is obviously worried in view of the anticipated volume surge and ballooning supply chain costs but dip in operations quality.

Questions:
A. What options are available with Hind Motors to quickly build up SCM expertise?

B. What would be the advantages and disadvantages to Hind Motors of hiring a 3PL?

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