Gas Me Up is considering offering bagged ice sales through a self-service company that would locate a machine on the edge of the parking lot.  IceBox would charge a monthly lease fee of $325 for setup and maintenance and there is a utilities’ cost Gas Me Up incurs of $0.07 for every bag of ice.  KeepItCool would charge a monthly lease of only $225, but the added energy cost for every bag of ice is $0.11 due to the larger size of the machine.  Customers purchase each bag of ice for $2.50, regardless of the company, but Gas Me Up only earns 40% of the total revenue for each bag of ice sold. What is the annual break-even point for each option?  At what volume in number of bags of ice would the two options have the same cost?  At what forecasted volume should Gas Me Up select IceBox and what volume should the company select KeepItCool and why?

Practical Management Science
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ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
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Gas Me Up is considering offering bagged ice sales through a self-service company that would locate a machine on the edge of the parking lot.  IceBox would charge a monthly lease fee of $325 for setup and maintenance and there is a utilities’ cost Gas Me Up incurs of $0.07 for every bag of ice.  KeepItCool would charge a monthly lease of only $225, but the added energy cost for every bag of ice is $0.11 due to the larger size of the machine.  Customers purchase each bag of ice for $2.50, regardless of the company, but Gas Me Up only earns 40% of the total revenue for each bag of ice sold.

  1. What is the annual break-even point for each option? 
  2. At what volume in number of bags of ice would the two options have the same cost? 
  3. At what forecasted volume should Gas Me Up select IceBox and what volume should the company select KeepItCool and why? 

 

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