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1. What band aid solution can Jim Sierra do to resolve the promotion issues?
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- What are (1) the promotion objectives, (2) the amounts of money that can be budgeted for the promotion program, and (3) the kinds of promotion to be used?How could exaggeration in claims be ethical issue in promotion? Please define the terms, and explain it with one example.Chapter 11 discusses sources characteristics, and particularly celebrity sources.a. How did Coca-Cola use celebrity sources?b. Why would these celebrity endorsers be effective?
- 24- Mr.Mustaq is running a small Pharma company in Seeb, Muscat. Which promotional tool can be used to sell the products easily? a. Personal selling b. Publicity c. Direct selling d. Advertisement1. What are the promotion ingredients that the Mud Hens include in the team’s promotion mix?2. In what ways does the Mud Hens’ support of the community help to promote the team?3. What are some additional ways that the Mud Hens could use to promote the team?A sound promotion policy is important. List the characteristics necessary for an effective promotion policy.
- Each year, managers at Bausch & Lomb evaluate the many advertising media alternatives available to them as they develop their advertising program for contact lenses. What advantages and disadvantages of each alternative should they consider? Which media would you recommend and why? required text: Kerin, R., & Hartley, S. (2021). Marketing (15th ed.). McGraw Hill. ISBN: 978-1259924040. Chapters 18 & 1920 years ago, Al Ries and Laura Ries indicated that it has long been a trade secret advertising doesn't really sell - and that PR has more intrinsic credibility. In 2002, they introduced the Book called “The Fall of Advertising and the Rise of PR”. In what ways and to what extent do you think Public Relations can replace Advertising?Many of Target’s competitors are attempting to imitate aspects of its advertising and promotional program. (a) Does this present a threat to Target? Why or why not? (b) Given your answer in (a), how should Target respond?
- 11) Leon's "Don't Pay a Cent Event" is an example of a cash refund promotion. A) True B) False 12) Delivering attractive display holders to stay near the cash out is an example of a trade promotion. A) True B) False 13) Members in Air Canada's "Aeroplan" loyalty program collect points to be redeemed for free travel, products, and services and is a reward type of loyalty program. A) True B) False 14) If Kraft pays for part of an advertising flyer that Safeway produces, that is cooperative advertising. A) True B) False 15) The use of dealer premiums is often controversial. A) True B) False 16) The practice of public relations is used to build rapport with the various publics a company, individual, or organization may have. A) True B) False 17) Public relations communications is useful in four key areas: corporate communications, reputation management, publicity generation, and fundraising. A) True B) False 18) The final…Mr. Ahmed had subscribed for a new internet package from Omantel, however he was not happy with the speed. What process of selling offers Mr. Ahmed the best chance to express his unhappiness after experiencing the service? a. Personal selling b. Provocative selling c. Telemarketing d. Team selling“There was a moment in there that goodbye was inevitable, and I realized that my heart was tired, and maybe just not in this anymore,” a female voice recites in the 60-second version of “Wild and Kind,” one of two new spots sponsored by theDiamond Producers Association. The campaign, called “Real is Rare,” premiered on Oct. 5 and represents a new take on diamond marketing, in which the fairy tale of “A Diamond is Forever” is replaced by a different kind of story -- one that, notably, doesn’t have to end in marriage. Deborah Marquardt, who joined the Diamond Producers Association as their Chief Marketing Officer this past September, describes the ads as “a purposeful departure...an 180 in tone and delivery from what we’ve seen before.” There are two kinds of relationships on display in “Real is Rare,” both intended to evoke something more familiar, and more realistic to the millennial customers that these commercials are explicitly targeting. The couple in “Wild and Kind” are the more…