The local newspaper ad for your pet grooming business isn’t helpingmuch, so you decide to post your services on an auction site, wherecustomers can bid for your services. What should the starting price ofthe auction be?
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The local newspaper ad for your pet grooming business isn’t helping much, so you decide to post your services on an auction site, where customers can bid for your services. What should the starting price of the auction be? |
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- For a small store/operation like beauty supplies, what may be a better option for it between CPC and CPA. Explain. Ad rank has two components- bid amount and quality score. How you can improve the quality score for your ads (given you cannot bid high for the small store/operation)?Consider the advertisement for a gutter cleaning service shown below. What is the external reference price in this ad? According to the course material, an advertisement could attempt to frame a price as a single loss, as two losses, as a gain and a loss, or as a gain foregone. Which one of those framings is this advertisement attempting to accomplish? Explain your reasoning. If your internal reference price for gutter cleaning service was $125, how would you perceive this advertised price of the company’s gutter cleaning service? Would you perceive it as a single loss, as two losses, as a gain and a loss, or as a gain foregone? Explain your reasoning.a) What are some of the technical limitations of online shopping? b) Could you provide some information on the various forms of e-commerce applications that are now available?2) What are the mechanics of a Dutch auction with first, second, and third prices?
- What is the smallest discount (new discount price), that ACME needs to offer BAKER to make it economical to purchase 4500 units next time?Choose a pharmaceutical product that is on the market today and answer the following by doingsome research about the drug online. a. Explain what the drug is and what it is used for, and find an estimate of its price. Are thereavailable substitutes for this drug for its primary uses? b. Look online to see if you can find estimates of the markup above costs on the pharmaceuticalyou have chosen. If you cannot find this, see if you can find information on the history ofmarkups of that pharmaceutical (often times you may not know the markup above cost, butcan see that the drug has seen some % markup in price since it was introduced – this growth inthe price will suffice as a proxy for markup above costs of production). c. Based upon our discussion of the relative price setting power of different goods (use the LernerIndex), how does your understanding of the use of the good and the available substitutesexplain the markups you observe on this drug?Suppose you are in the market for a new Samsung 4K television. Yousee one advertised at a locally owned store for $300 less than it costs atBest Buy. The salesperson at the local store tells you that the televisioncame from another retailer in a nearby state that had too many units ofthat model. Explain who benefits and who is harmed from such a graymarket transaction: you, Samsung, Best Buy, and the local store.
- Suppose you have been hired as the pricing manager for a drugstorechain that typically adds a fixed percentage onto the cost of eachproduct to arrive at the retail price. Evaluate this technique. What wouldyou do differently?You are in the process of planning a hypothetical airline flight from New York to St. Louis. Visit the websites of three differentairlines and compare prices for this trip. Try travel dates that include a Saturday night layover and those that do not. Try dates lessthan seven days away, and compare, those prices with flights that are more than twenty-one days out. How do you explain thesimilarities and differences you see in these prices?You are looking to buy a laptop on a budget that requires you to service and repair the laptop yourself, and you want to save money by not purchasing an extended service agreement beyond the first year. To limit your search, what should you consider when choosing manufacturers? Which manufacturers would you choose and why?
- Imagine that you are the newly hired brand manager for a restaurantthat is about to open. Both the local newspaper and a gourmet foodmagazine recently ran articles about your new head chef, calling her oneof the best young chefs in the country. In response to these positivereviews, the company wants to position its brand as a premium,gourmet restaurant. Your boss asks what price you should charge forthe chef’s signature filet mignon dish. Other restaurants in the areacharge around $40 for their own filet offerings. What steps might youundertake to determine what the new price should be?Please solve Fast i give 2 like Regarding resale price maintenance, draw a graph and explain how displaying and showing your firm's shoes to customers by the competitive retailers affect the market. Explain how these strategies affect your firm and the retailers. Explain if the retailers make zero profits.1. As an entrepreneur, one of the most significant and strategic decisions you will ever make during the life cycle of your new venture will be one of selecting your pricing approach and setting your initial price. Few decisions have such wide-ranging implications for the success of the venture, especially as this decision directly impacts every area of the business, such as customer acquisition, the break-even point, and profitability. Research several newly emerging start-ups that are focused on product-based offerings for the consumer sector that you find interesting. Select one and in a two-page paper using the principles from the text, identify, assess, outline, and analyze the totality of the pricing models, pricing strategies, and pricing decisions. Also include whether you agree with each and be sure to explain your answer (if you do not agree, indicate what changes would you make).For ENTR550, Entrepreneurial Marketing at Keller School of ManagementAPA format, include…