ABC is a small chain of stores specializing in casualcotton clothing. The co. currently has 5 stores andwants to open a new one in one of 3 locations. Fivefactors are being considered for this decision. Theweights and scores assigned by a hired consultantare as follows;Location factorCollege proximityMedian incomeVehicle trafficMall quality & sizeProximity to shoppingWeight0.300.250.250.100.10Scores (0 to 100)Mall 1 Mall 2 Mall 3906579805040 6075 806090901008030RequiredGiven that all the sites have basically thesame leasing costs and labor andoperating costs, advice ABC on where tolocate the new store.

To find the location for the store we need to calculate the weighted scores for each Mall. Weighted…

Answered: Given that all the sites have basically…

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter6: Optimization Models With Integer Variables

Section: Chapter Questions

Problem 100P

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Given that all the sites have basically the same leasing costs and labor and operating costs, advice ABC on where to locate the new store.