Why is it important to give a strategic approach to communication in companies? Define in your words the concepts of strategy, tactics and communication in the organizational context.

Principles of Management
OER 2019th Edition
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax
Chapter16: Managerial Communication
Section16.2: Types Of Communications In Organizations
Problem 3CC: What are the major influences on organizational communication, and how can organizational design...
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Why is it important to give a strategic approach to communication in companies?


Define in your words the concepts of strategy, tactics and communication in the organizational context.

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