Given the following original forecast and actual data: Month Actual Forecast Jan 600 Feb 475 Mar 550 Apr 575 May 643 Jun 662 Jul ??? Using a 2 month weighted moving average with weights of 75% for the previous month and 25% for two months back, what is the forecast for July. Round your answer to 1 decimal place. ??? 400 -- —— -- -- -=

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 17DRQ: Under what conditions might a firm use multiple forecasting methods?
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Given the following original forecast and actual data:
Month Actual
Forecast
Jan
600
Feb
475
Mar
550
Apr
575
May
643
Jun
662
Jul
???
???
Using a 2 month weighted moving average with weights of 75% for the
previous month and 25% for two months back, what is the forecast for July.
Round your answer to 1 decimal place.
400
--
——
——
Transcribed Image Text:Given the following original forecast and actual data: Month Actual Forecast Jan 600 Feb 475 Mar 550 Apr 575 May 643 Jun 662 Jul ??? ??? Using a 2 month weighted moving average with weights of 75% for the previous month and 25% for two months back, what is the forecast for July. Round your answer to 1 decimal place. 400 -- —— ——
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