GoPro The idea for the GoPro came from a young tech entrepreneur named Nick Woodman on a surf trip to Australia. He realized that no equipment was available to record high- quality motion video in extreme conditions, so he set out to build that product. The journey started with Woodman attempting to raise the necessary funds to create the company, which he did in 2002. It took two years to develop the first product, a 35mm waterproof camera you could strap to your wrist. From the discussion above, briefly explain the approach or steps Nick Woodman in making it available to the market.

GoPro The idea for the GoPro came from a young tech entrepreneur named Nick Woodman on a surf trip to Australia. He realized that no equipment was available to record high- quality motion video in extreme conditions, so he set out to build that product. The journey started with Woodman attempting to raise the necessary funds to create the company, which he did in 2002. It took two years to develop the first product, a 35mm waterproof camera you could strap to your wrist. From the discussion above, briefly explain the approach or steps Nick Woodman in making it available to the market.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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