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Changing buyer tastes disfavouring the firm products is an example of:
a) opportunities
b) Strengths
c) SWOT analysis
d) Threats
e) Weaknesses
Step by step
Solved in 2 steps
- Mention at least 5 specif points from this article ?8. Cues - the norms of a product, what one normally thinks of certain product types or brand. You will need to do a bit of research here. Provide an example of a cue/cues as per cereal. Remember cues can vary by all/any of the 4 Ps of the Marketing Mix. Your answer could be a product that match cues, goes against cues, should change due to cues, etc. Be specific and be sure to explain well.1. Sara is aware of many different brands of food processors, but she is only considering seriously three of these brands. These three brands that Sara is evaluating constitute her ____. Select one: A. Alternative set B. Awareness set C. Preferred set D. Evoked set E. Evaluative Criteria 2. Lara noticed that she was running out of gas. She pulled into the closest pertrol station and filled up the tank. Lara's decision on which gas to purchase is characterized by ____. A. limited decision making B. A high level of cognitive processing C. Extended decision making D. A high level of affective processing E. A low level of purchase involvement. 3. Most purchases in supermarkets are unplanned. Select One: A. True B. False As soon as possible urgent With Explanation
- Describe the following appraisal methods: ( i ) MBO (ii) Essay (iii) Critical Incidents (iv) BARS (v) Graphic Rating Scale. Describe the manifest and latent motives thatmight arise in purchasing, shopping at, or givingto the following:a. Yukon hybridb. Saks Fifth Avenuec. Bose sound systemd. A kittene. Mercedes-Benz convertiblef. iPhoneDescribe how two different observational techniques could be used by a brand manager to better understand consumer responses to a new soft drink product. Your answer can focus on any element(s) of the marketing mix.
- 4. List and describe types of customers and what would be the marketers action?6 Define the following terms: Brand Market Segmentation Customer ValueQ. Why is it difficult to place a product in a consumer’s evoked set after the person has already rejected that product? What strategies might a marketer use to accomplish this goal?
- 11) When Procter & Gamble introduced Crest toothpaste, the first fluoride toothpaste, it was intended for use by children and was therefore given a child-appealing bubblegum flavor. Sometime later the same basic formula was given a fresh, minty flavor to appeal to adults. What is this marketing strategy called? Product extrapolation Product differentiation Usage segmentation Psychographic segmentationWhat step of the consumer decision making process is the outcome of a difference between actual and desired states? Question 7 options: a) Needs recognition b) Information search c) Evaluation of alternatives d) Post purchase behaviorQ3) discuss how the idea of an ideal self image of a consumer could can be used by a marketer in the following product categories: Cosmetics Mobile phone Beverages kindly complete in details in each pats