When the primary selection criteria a firm uses todecide whether or not to enter a new market segmentcenters around not having to develop a whole newset of products to meet the needs of that newsegment, the firm would be referring to:Compatibility with the firms existing productAline.The ability of the new segment to afford itsВproduct.The anticipated growth potential of the newsegmentThe potential responsiveness of the the newDsegment.

Market segmentation refers to the process where the organizations divide the heterogenous market in…

Answered: When the primary selection criteria a…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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11. A firm has a product that is not easily replicable and has just received a best product award. Which type of long-term competitive strategy is this firm employing? A:Core competence B:Segmentation C:Cost leadership D:Differentiation
Which is the appropriate product positioning strategy for one company who wants to emphasize that their product’s performance and quality is better than the other products that are sold in the market? a. economy b. prestige c. competitor-based d. price Clear my choice
The George Foreman Grill is a compact cooking appliance with a double- sided cooking surface that is angled to allow fat to drip off the food and out of the grill. Describe a likely target market for this product in terms of its geographic, demographic and behavioural characteristics. How does this target market in your opinion rate with respect to size growth and structural attractiveness? Write a positioning statement for the George Foreman Grill.
When American companies look to develop and market a product in a foreign country, ________________ are a good first estimate of the basic needs potential. A. Trends in inflation. B. Currency exchange rates. C. Trade flows. In selecting a foreign location for investment, it is a good idea to try to identify niches produced by market segmentation that are currently poorly served. You should consider identifying such niches as part of the ____________ screening. A. Competitive. B. Basic needs potential. C. Political and legal. D. Economic/financial. E. Sociocultural.
1. What is the most recent group to be incorporated into product benefits? a. Resource benefits b. Functionl benefits c. Core values d. Sensory benefits 2. Which element would be categorized in the macro-environment for managers at Ben & Jerry’s? a. Ingredients b. Flavors c. Prices d. Cultural beliefs 3. For a customer to satisfy a need, he or she will need to search for information about how to satisfy that need. Which of the following is NOT true about the information search process? a. The customer begins by searching his or her memory for information or experiences to satisfy the need. b. If the customer does not have then information, he or she will search externally, and family and friends will be a reliable source. c. The information search generally begins with the general and narrows as the customer refines the search. d. With the growth in information available on-line, the information search step in the model will be eliminated and the model changed. 4. A true…
List/Give examples of 4-5 research objectives and research questions for ‘What the opinions of consumers on a 10 percent reduction in weight, with the price remaining the same, of “Snackers” chocolate bars?’
6- Which one of the following variable, the firm can influence directly? a. Competition b. Consumers c. Store location d. Technology
1. Select a product category and after drafting positioning maps that represent the competing products in that particular category (based on your own perceptions), find possible market opportunities or gaps in the positioning maps that have yet to be filled. (Please refer to the picture) 2. Why do we say that perceptions count more than reality, at least in the world of marketing?
1. Based on the first chart (overall scores), which brand/s is/are the better performing ones (where the consumers’ attitude is more favorable)? Which is/are the poorer performing brand/s? 2. Based on the 2nd chart, which product attributes are the most important to consumers in their purchase decisions? Which ones are of lesser importance? 3. What particular attributes of these products perceived as superior (that is, why are they considered to be the best)?
This is for a marketing class This is a three-part question: 1) discuss external environment and threat analysis, b) describe goal formulation, and 3) review Porter’s generic strategies
Based on the recommendations, The health-conscious consumers in the market who regularly consumed energy or sports beverages were prospects for Crescent. Also there was notice a second set of consumer prospect base , those who were health-conscious consumers who consistently purchased organic and all-natural products. This segment avoided traditional energy and sports drinks due to their ingredients and perhaps because of psychographic positioning that did not resonate with their ideal and beliefs. Crescent can position itself as an organic refreshment and capitalize on the growth of the organicfood and beverage industry. In 2013, the launch of “organic beverages” category included carbonated softdrinks, coffee, tea, fruit juice, energy drinks, milk, and soy beverages. Organic beverages claimed aprice premium over conventional beverages of the same variety. PDB can exploit Crescent’s broad appeal with positioning that focused on health, wellness, and natural ingredients. This…
Based on the recommendations, The health-conscious consumers in the market who regularly consumed energy or sports beverages were prospects for Crescent. Also there was notice a second set of consumer prospect base , those who were health-conscious consumers who consistently purchased organic and all-natural products. This segment avoided traditional energy and sports drinks due to their ingredients and perhaps because of psychographic positioning that did not resonate with their ideal and beliefs. Crescent can position itself as an organic refreshment and capitalize on the growth of the organicfood and beverage industry. In 2013, the launch of “organic beverages” category included carbonated softdrinks, coffee, tea, fruit juice, energy drinks, milk, and soy beverages. Organic beverages claimed aprice premium over conventional beverages of the same variety. PDB can exploit Crescent’s broad appeal with positioning that focused on health, wellness, and natural ingredients. This…

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