Harmark has three product lines in its retail stores:  kites, wind socks, and flags. Results of the fourth quarter are presented below:                                               Kites           Wind Socks           Flags          Total Units sold                             1,000                2,000                2,000        5,000 Revenue                           $22,000            $40,000            $23,000     $85,000 Variable Departmental      15,000               22,000              12,000      49,000    Costs Direct fixed costs                1,000                3,000                2,000         6,000 Allocated fixed costs           8,000                8,000              8,000        28,000 Net income (loss)             $(2,000)             $7,000            $1,000        $6,000 The allocated fixed costs are unavoidable. Demand of individual products is not affected by changes in other product lines.   Questions: What will happen to profits if Harmark discontinues the Kites product line? The profits will drop by _______.

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Chapter18: Pricing And Profitability Analysis
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Harmark has three product lines in its retail stores:  kites, wind socks, and flags. Results of the fourth quarter are presented below:

                                              Kites           Wind Socks           Flags          Total

Units sold                             1,000                2,000                2,000        5,000

Revenue                           $22,000            $40,000            $23,000     $85,000

Variable Departmental      15,000               22,000              12,000      49,000    Costs

Direct fixed costs                1,000                3,000                2,000         6,000

Allocated fixed costs           8,000                8,000              8,000        28,000

Net income (loss)             $(2,000)             $7,000            $1,000        $6,000

The allocated fixed costs are unavoidable. Demand of individual products is not affected by changes in other product lines.

 

Questions:

What will happen to profits if Harmark discontinues the Kites product line?

The profits will drop by _______.

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