Hilary no longer needs her old couch. She pays $20 to post an ad in the local paper: "FREE couch—you haul." Jeff needs a couch for his new home. He spots the ad and rents a van for $70 an hour in order to haul the couch. Jeff earns $22 per hour as a loan officer. He takes an hour off work in order to pick up the couch. The transaction costs associated with this exchange are

Managerial Economics: A Problem Solving Approach
5th Edition
ISBN:9781337106665
Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Chapter6: Simple Pricing
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Hilary no longer needs her old couch. She pays $20 to post an ad in the local paper: "FREE couch—you haul." Jeff needs a couch for his new home. He spots the ad and rents a van for $70 an hour in order to haul the couch. Jeff earns $22 per hour as a loan officer. He takes an hour off work in order to pick up the couch.
The transaction costs associated with this exchange are 
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