Home Depot is trying to determine how to advertise in order to maximize their exposure. Their weekly advertising budget is $25,000. They are considering three possible media: tv, newspaper, and radio. Information regarding cost and exposure is given in the table below: Medium audience reached per ad cost per ad (4) maximum ads per week minimum ads per week TV 8,000 1,200 11 5 Newspaper 5,500 600 15 5 Radio 3,000 400 22 5 Formulate this media selection problem and then find the optimal solution.
Home Depot is trying to determine how to advertise in order to maximize their exposure. Their weekly advertising budget is $25,000. They are considering three possible media: tv, newspaper, and radio. Information regarding cost and exposure is given in the table below: Medium audience reached per ad cost per ad (4) maximum ads per week minimum ads per week TV 8,000 1,200 11 5 Newspaper 5,500 600 15 5 Radio 3,000 400 22 5 Formulate this media selection problem and then find the optimal solution.
College Algebra (MindTap Course List)
12th Edition
ISBN:9781305652231
Author:R. David Gustafson, Jeff Hughes
Publisher:R. David Gustafson, Jeff Hughes
Chapter6: Linear Systems
Section6.8: Linear Programming
Problem 36E
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Home Depot is trying to determine how to advertise in order to maximize their exposure. Their weekly advertising budget is $25,000. They are considering three possible media: tv, newspaper, and radio. Information regarding cost and exposure is given in the table below:
| Medium | audience reached per ad | cost per ad (4) | maximum ads per week | minimum ads per week |
| TV | 8,000 | 1,200 | 11 | 5 |
| Newspaper | 5,500 | 600 | 15 | 5 |
| Radio | 3,000 | 400 | 22 | 5 |
Formulate this media selection problem and then find the optimal solution.
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