How are contingency plans different from tactical plans?

Q: What is an undifferentiated strategy? Under what conditions is it most useful? Describe a present…

A: Segmentation is a process of differentiating the entire market into small groups. Niche will be…

Q: Summarize the three big reasons why the supercenters are brilliant.

A: In the given excerpt we are provided with information of Walmart Superstore. Supercentres are big…

Q: What type of targeting strategy is being used for your product? Should a different targeting…

A: Market targeting choices are taken built on the market segmentation. The company first segments the…

Q: State the advantages of franchising.

A: Franchising is a business arrangement in which the franchisor (one party) grants or licences certain…

Q: Make a MVP "Minimum viable product" using this template below. Use recycled grocery bags as a…

A: Minimum Viable Product (MVP) - The term MVP explains the introduction of a product in the market to…

Q: What dimensions are used to segment business markets?

A: A business market is described as a market in which the sellers and buyers both are business…

Q: What is the mini introduction about Pricing Strategy of Buy and Sell Online Business?

A: Ans. Introduction Picking the right online business pricing strategy will require experimentation,…

Q: "Purchase this product now" is the message of personal media channel advertising skill a nonpersonal…

A: In order to ensure that a product or service is sold, companies invest their efforts and resources…

Q: Elaborate about The duty to disclosure.

A: Duty of Disclosure means that you must be truthful and tell us everything you know and that a…

Q: A QR code on TV as a Superbowl ad was very creative. Many people the ad but not the brand. This is…

A: Vampire creativity

Q: Essay topic: As an audience with knowledge on how media is made and constructed. What Is your advice…

A: The ability to access, assess and process material is referred to as media literacy. It entails…

Q: In terms of services marketing, why is it important for customers to see Mike Boyle working out and…

A: Services are different than products in various characteristics. They are not owned by customers and…

Q: What is culture? How does it affect a person’s buying behavior?

A: A customer's culture has a huge impact on the behaviors and thought processes, This also affects the…

Q: What are the major stages in the consumer buying decision process? Are all these stages used in all…

A: The thought process that leads a consumer from identifying a need, generating options, and selecting…

Q: Which of the four categories of business markets is Apple Pay best suited for, and why?

A: Marketing is the process through which business gets differentiation and competitive abilities. It…

Q: Define digital media, digital marketing, and electronic marketing.

A: The Internet has become a prevalent advertising medium. People around the world are now more on…

Q: What is Nike’s branding strategy, and what are the implications for its investment in athlete…

A: Nike is a global sport and apparel company that sells high-quality athletic footwear and clothing.…

Q: Identify ethical and international issues in marketing research.

A: Ethics helps us to understand the difference between the right and wrong. There are various ethical…

Q: Review the market mechanisms available for environmental policy. Which require themost far-reaching…

A: An environmental policy is a written statement, typically signed by senior management, that outlines…

Q: Describe how marketers can measure the success of a digital strategy.

A: Digital Marketing- Digital marketing refers to advertising delivered via digital channels such as…

Q: Contrast globalization with customization of marketing strategies. Is one practice better than the…

A: Every company will try to find a need which they will solve through the products and services.  they…

Q: Models of communication help us understand the process of communication. Critically explain the…

A: Communication- It is the act of receiving, giving and sharing information, in other words writing,…

Q: Discuss the development of a marketing strategy for a university. What marketing decisions must be…

A: Creating a marketing strategy involves taking certain decisions to execute those things in areas of…

Q: As a product manager you are responsible for a new hand sanitizer launched recently by your company,…

A: Product Manager- A product manager is an individual who recognizes the consumer needs and the larger…

Q: What are some of the product issues that need to be considered when marketing luxury automobiles in…

A: The word product in marketing can be denoted as an offering of a company to the consumers to fulfill…

Q: Explore how the internet facilitates business buying and marketing.

A: The Internet has transformed the way businesses conduct their operations. The global marketplace is…

Q: Define international marketing.

A: Promotion is the practice which is concerned with communicating and information customers in the…

Q: The value proposition which is customer focused is the result of

A: Value Proposition- It refers to the value a business promises to deliver to consumers, should they…

Q: How, specifically, can customers evaluate the search qualities, experience qualities, and credence…

A: From a marketing point of view, service performance is specifically tough for users to assess with…

Q: Critically discuss how an SME can approach internationalisation by applying Porter's ger strategies.…

A: * Introduction - SME , or small and medium scaled enterprise can approach internationalization by…

Q: 124. The effects of the Experience curve are most pronounced (important) throughou stage of the…

A: Every product goes through several stages in its life cycle. It starts from the introduction stage…

Q: You are a retail manager of a new supermarket. Your target market is largely price-sensitive and…

A: One of the factors to achieve success in the market is selling the products at the right price. This…

Q: Title

A: There are different ways of collecting data and it can be broadly classified as qualitative and…

Q: If a company is using humor as the tone in their promotional campaign, which of the following would…

A: Humor is one of the advertising techniques used by organizations in promotional campaigns. Humor…

Q: How do you measure the quality of service?

A: In service quality, the analysis of customer feedback is done and accordingly, necessary changes or…

Q: Why are there still people participating in pyramid schemes?

A: Pyramid schemes are the business model which recruits people and promises them payments for…

Q: What is selective exposure? Why do people engage in it?

A: People's tendency to favor information that confirms their pre-existing beliefs while avoiding…

Q: How does the SBA help small-business owners who want to enter the world markets?

A: If you're thinking about starting or growing a small business, the Small Business Administration…

Q: Recognize the stages of the consumer buying decision process.

A: Understanding the consumer decision-making process is critical for any business, but eCommerce…

Q: How should Nike assess competitors that market to the segment of consumers who buy high-performance…

A: Marketing organizations are businesses that are engaged in the business of providing marketing…

Q: Corporate Social Responsibility (CSR) can also be used as part of an entity branding strategy.…

A: The parallel federal and state banking systems that coexist in a country are referred to as the…

Q: Describe the five steps in the marketing research process.

A: Marketing research is the process in which, feasibility or viability of a product or a particular…

Q: A new car rental company has decided to differentiate itself by creating a service aimed at people…

A: Almost all the products and services have turned commodities to some extent. Differentiation…

Q: If a survey of all homes with listed telephone numbers is to be conducted, what sampling design…

A: Marketing research brings business to the position of making informed and data driven decisions. It…

Q: What are the goals of the Federal Trade Commission? List the ways in which the FTC affects marketing…

A: Marketing activities- It refers to the activities that are undertaken by an organization to promote…

Q: How do the characteristics of digital marketing affect the promotion element of the marketing mix?

A: Digital marketing has grown in the previous years due to progress in technology. Companies can…

Q: How International trade is becoming important?

A: International trade deals with the distribution of economic resources between nations. This…

Q: What is marketing research? Why is it important?

A: Marketing activity entails activities that has potential for achieving customers attract and…

Q: Suppose you are are a marketing department head of a  pharmaceutical company . Now you are assigned…

A: Whenever medicine is launched in the market it takes a lot of time and effort to become popular. The…

Q: Explain the Microloan program.

A: The Small Business Administration (SBA) Microloan Program provides direct loans and grants to…