What is culture? How does it affect a person’s buyingbehavior?

Q: Describe how a company produces, delivers, and sells a product or service to create wealth

A: A marketing concept is started from the planning process till the product is sold in the market. An ...

Q: How has digital media changed consumer behavior?What are the opportunities and challenges that facem...

A: Consumer behavior involves the study of consumers both on a individual level and collective level ab...

Q: why sales management systems have become more technologically sophisticated

A: The process of hiring staff, training them and motivating them, coordination of operations with the ...

Q: what is the difference  between an opportunity and a threat

A: SWOT Analysis is carried on in order to gain more insight from various points of view, that means th...

Q: How does BMW segment its consumers? What does BMW do well to market to each segment group?

A: Market segmentation is the process of dividing the market into homogeneous groups who have similar c...

Q: Outline the five major steps in the target marketselection process.

A: It is of utmost important for the firms to determine the audience for their product or service offer...

Q: describe what kinds of firms may survive even  without  having  to do  much environmental scanning

A: There cannot be any successful company that could survive and grow without a marketing information s...

Q: Summarize why it is important to examine andrespond to the marketing environment.

A: Marketing environment refers to the factors and environment which surround the business and affect t...

Q: Identify and describe four major categories of variablesthat can be used to segment consumer markets...

A: The segmentation process is a marketing technique to identify the homogenous prospect and to devise ...

Q: The pizza delivery business is very competitive, with both local businesses and national chains comp...

A: Q.no 1.  The company papa john’s used both traditional and modern techniques of marketing   Q.no 2. ...

Q: What are the different dimensions of the competitive strategy? If the competitive strategy is to ‘im...

A: Competitive strategy is a plan of action by the firms to secure a competitive edge over its rivals b...

Q: List specific weaknesses of consumer surveys, sales composite and committee manager to develop a for...

A: Consumer survey is a way to gauge the customer satisfaction and demand. through conducting a survey....

Q: describe  what  kinds  of firms may survive even  without  having  to do much  environmental scannin...

A: There cannot be any successful company that could survive and grow without a marketing information s...

Q: The macro-environment market present opportunities for larger market however lot of considering shou...

A: While taking advantage of the macro environment the following needs or factors are taken in account ...

Q: Please no plaigrisim at all, all from your own words

A: “As you have asked for multiple questions at one time, we will be solving the first question now, if...

Q: List the services performed by wholesalers. For whom is each service performed?

A: Wholesalers are people who buy goods from producers and sell them to retailers. They act as middleme...

Q: Which of the following benefits could a company gain from using internal markets? -Better allocati...

A: Internal marketing involves focusing on the resources withing the organisation .Here,the focus is on...

Q: What types of tradeoffs did Walmart and Nordstrom make to pursue different strategies? What is the k...

A: Trade-off means a compromise made by one to achieve the qualities of the other to maintain equilibri...

Q: As a marketing consultant, a prospective business man has approach you to advise him on his intentio...

A: The process of creating a product and positioning it into the market among the consumers undergoes a...

Q: Means moving into totally different lines of business, perhaps entirely unfamiliar products, markets...

A: Every organization in the market has some similar and some specific goals to achieve over time. An o...

Q: Identify the major segmentation variables.

A: The process of dividing the potential buyers of a product into different categories on the basis of ...

Q: __________________ is NOT part of the AIDA model.A. AttentionB. InterestC. DesireD. ActionE. Deficit

A: AIDA Model is an marketing campaign tool in order to influence the customers to buy the product by a...

Q: At most small businesses, human resource management activities can best be described as ________. A)...

A: Answer: B

Q: What is true about Facial Recognition Algorithms? (MC) A. Facial Recognition algorithms are biased a...

A: The facial recognition system is basically a technology that helps in matching an image of a human w...

Q: How do search, experience, and credence qualitiesaffect the way customers view and evaluate services...

A: The market search for the product in order to gather maximum relevant data about a product and the u...

Q: What are subtle marketing tricks? subtle advertising products on personal social media pages without...

A: Subtle marketing tricks allows businesses to deliver a powerful message to the consumers with being ...

Q: How do roles affect a person’s buying behavior?Provide examples.

A: The position of the individual in the societal framework influence his purchase pattern based upon t...

Q: How will NAFTA affect marketing opportunities forU.S. products in North America (the United States,M...

A: Two more countries sign treaties to deal with various aspects of the societies in those countries. S...

Q: What changes should Carl’s Jr. make in order to develop a sustainable competitive advantage? (Hint: ...

A: Carl’s Jr. used to provide a wide range of food options, like burgers and salads as the most common ...

Q: Compare and contrast manufacturer brands, privatedistributor brands, and generic brands

A: A brand is a set of distinguishable elements which differentiates the same product offered by differ...

Q: How does a consumer’s level of involvement affect hisor her choice of decision-making process?

A: The involvement of the customer is very important for the business to grow.  If the customer is inte...

Purchase Process

Purchasing refers to the act of procurement of products or services from a market of resources. The procedures used to accomplish the acquisition of the requisite resources are referred to as the purchasing process. Consumer behavior, customer strategy, product pricing, consumer necessity, and other variables are various parts of the process.