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- According to the textbook, which of the following statements about advertising is (are) correct? (x) In differentiated product markets that are characterized by advertising, evidence suggests that markets are more efficient in these markets than those that prohibit advertising. (y) Defenders of advertising would argue that advertising conveys useful information to potential consumers about style, design, taste, prices, location and/or existence of new products. (z) Critics of markets that are characterized by firms that sell "brand" name products argue that brand names encourage consumers to pay more for branded products that are not distinguishable from generic products.4.What distinguishes persuasive advertising from informative advertising? a) Persuasive advertising relies on statistics summarizing customer reviews. b) Persuasive advertising uses facts about the product to convey its excellence. c) Persuasive advertising focuses on emotions and provides few facts about the product. d) Persuasive advertising focuses on brand reputation by frequent reminders of awards won by brand.One of the major ethical concerns about advertising and marketing is Select one: a. that it not undermine the legitimacy of contracts between buyer and seller. b. that it makes consumer autonomy impossible. c. that it adds to the price of goods. d. that all lies are equally wrong. Note:- Do not provide handwritten solution. Maintain accuracy and quality in your answer. Take care of plagiarism. Answer completely. You will get up vote for sure.
- As an account executive for an advertising agency. you have been assignedto a new client, a company th.at has developed a new energy drink. As youbegin development of the creative strategy, you are considering drfferenttypes of ad execution formats and tonality:a. Comparative advertisingb. A fear appealc. A celebrity endorsementd. A slice-of-life ade . Sex appealf. HumorOutline che strengths and weaknesses of each of these appeals for adverci.sing the new energy drinkCritique an existing advertisement for a product or service Your task involves analyzing either a product-oriented or service oriented persuasive ad. In order to accomplish this you must choose an existing advertisement. All ads must be approved by Dr. Erlandson. In terms of specifics, this assignment includes both a written paper and an oral presentation. Structurally, the paper should an introduction followed by a thorough analysis of your ad and why it will be persuasive. The focus of this analysis section is the Theoretical Rationale for the ad you have chosen. Successful ads should use research and theory to inform their choices. Your analysis should include a discussion of the intended audience and how the ad addresses this particular audience. You must explain and justify or critique strategy choices, media choices, goals, etc. with both logic and research. For example, you might explain particular layout choices for your ads website in terms of heuristic processing or…you have to choose between three advertising campaigns outlined by your agency. the first (a) is a soft-sell, honest, straight-information campaign. the second (b) uses sex-loaded emotional appeals and exaggerates the product’s benefits. the third (c) involves a noisy, somewhat irritating com- mercial that is sure to gain audience attention. Pretests show that the campaigns are effective in the following order: c, b, and a. What would you do?
- You have to choose between three advertising campaigns outlined by your agency. The first (a) is a soft-sell, honest, straight-information campaign. The second (b) uses sex-loaded emotional appeals and exaggerates the product’s benefits. The third (c) involves a noisy, somewhat irritating commercial that is sure to gain audience attention. Pretests show that the campaigns are effective in the following order: c, b, and a. What would you do?a. What is the message of the ad? b.How is the message underscored? What semiotics are used? (Text? Color? Images? Others?) c .Is there any individual or group that may be offended by the ad? d. Is there another way of presenting or delivering the message? e. Do you think the ad is ethical?Understanding the Promotion Tools of Advertising and Public Relations Question Content Area INTRODUCTION: Do you watch ads on television? Do you listen to ads on your favorite radio station? What about reading banner ads on Facebook? Advertisers and public relations personnel have many ways to inform and persuade the public about products, services, and social causes. Question Content Area INSTRUCTIONS: You will agree with some of these statements and disagree with others. You may find it hard to make a decision, but you should go ahead and make a choice. Record your answers next to the statement according to the following scale: Strongly Disagree (1), Disagree (2), Agree (3), or Strongly Agree (4). Strongly Disagree Disagree Agree Strongly Agree Question 1. The advantage of newspaper advertising is that it reaches a large audience. 2. Even in the age of social media, television remains the most successful medium for…
- If the end goal is to sell a product, doing so effectively with an article, white paper, or e-book will require which element? A) More subtle framing than with a standard advertising pitch B) Less white space than a journal article C) More of a call to action (CTA) D) More spontaneous user-generated photography E) Less work with a well-known influencerBrenda wants her firm’s marketing communications to be more carefully targeted in order to increase customers’ receptivity to the firm’s marketing messages. To achieve this goal, Brenda will likely turn to A) sales promotions. B) C) public relations. D) price reductions. E) direct marketing.Analyze either a product orientated or service orientated persuasive ad. The focus of this analysis section is the Theoretical Rationale for the ad you have chosen. Successful ads should use research and theory to inform their choices. Your analysis should include a discussion of the intended audience and how the ad addresses this particular audience. You must explain and justify or critique strategy choices, media choices, goals, etc. with both logic and research. For example, you might explain particular layout choices for your ads website in terms of heuristic processing or might discuss the use of slightly discrepant messages in print ads to slowly move target attitudes anchor points over time (Social Judgment Theory). In other words, I do not want to see you haphazardly critiquing an ad based on your own preferences, ideas, opinions, biases, et cetera (we see enough of that already). Instead, you are working to argue from a theoretical position whether and ad utilizes…