How does the market structure and demand faced by business marketers differ from that faced by consumer marketers?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter7: Business Markets And Buying Behavior
Section7.3: Segmenting B2b Markets
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How does the market structure and demand faced by business marketers differ from that faced by consumer marketers?

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