As a marketer, why segment the market? Explain what approaches can be used to segment the market and how can this lead to competitive advantage.
Q: List at least three major goals identified by the leadership in a Cigna call center
A: Cigna is more than a health insurance company providing specialized, affordable, and predictable…
Q: Give at least 3 example of best practices of a particular franchise that you think brought about…
A: Franchising is a form of business expansion in which a franchisor or the first owner of a business…
Q: 3. Discusses how these groups will be targeted (once identified), by explaining three (3) digital…
A: Data mining means looking for hidden, valid, and potentially useful patterns in big data sets. This…
Q: Explain why eBay is successful in the online auction marketplace and discuss its competitive…
A: eBay is one of the leading multinational e-commerce operators which is headquartered in San Jose,…
Q: You have been appointed as the new Digital Marketing Manager of Zara and they want to launch a new…
A: Marketing objectives include customer relationship management, which deals with the process of…
Q: ate the Requirements and limitations of CRM (customer relationship management
A: Company will create products and services for customers to solve their problems. Customers will be…
Q: Explain ABC analysis with an example of your own
A: ABC analysis ABC analysis is taken from the phrase "The Pareto Principle," which is also known as…
Q: how is marketing information useful for sale of commodity ?
A: Introduction: Marketing information system refers to the regular and ongoing collection, analysis,…
Q: With respect to the above process, consider the following questions: 1.Who are the actors in this…
A: Disclaimer: Since you have posted a question with multiple sub-parts, so we will solve first three…
Q: Mention briefly the factors that have to be considered in order to objectively determine the sales…
A: Introduction: Sales teams are assigned to specific regions or groupings by businesses known as sales…
Q: Topic: Sales Pitch Description: Create a 60 to 120 sec service pitch for (School) Marketing…
A: For some individuals, the possibility of conveying a sales pitch is an overwhelming task and is…
Q: Why is Coca-Cola so successful in advertising? What are some examples of their successful…
A: Familiar Packaging Consistency in packaging is essential for a brand's continued popularity because…
Q: Express the ethical issues that can arise when communicating the results of data analytics. How do…
A: *Introduction - The prominent ethical issues that may arises in communicating the results of the…
Q: CASE STUDY Mr. Henry Chua, open a new Food Court last June 2022. He caters different food stalls…
A: Ans: A Case Study on Mr. Henry Chua’s Food Court: As the case study tells Mr. Henry opened a food…
Q: "Amazon.com is one of the largest retailers in the U.S. – even though it is almost entirely online.…
A: Introduction Retail is no more shopping from the nearby shop or any local shop in the vicinity.…
Q: Which of the following is NOT an example of permission marketing
A: Marketing is a process used by companies to promote and sell products of the company. It helps in…
Q: Do sequential RFM and independent RFM approaches generally yield the same index for any given…
A: The RFM customer segmentation concept is a simple way to segment customers. The resulting segments…
Q: mpted the development of a number of tools, principles and concepts of marketing. One very famous…
A: Any company will create products and services for customers and will receive profits in return for…
Q: answer the question from her…
A: Disclaimer: Since you have posted a question with multiple sub-parts, so we will solve first three…
Q: Advertising of a specific product is an example of: A. facility-sustaining costs. B. unit-level…
A: The companies promote their products and services to make the public aware of them. This promotion…
Q: four techniques used for forecasting sales (market researchers, delphi technique, trend analysis,…
A: Sales forecasting - It is generally defined as the prediction of future sales revenue using…
Q: Marketing-mix is a mix of mixes..in the light of this statement explain the components of marketing…
A: Introduction: The methods, strategies, and tools that a business use to interact with potential…
Q: Il-Fill in the blank Direction: Supply the missing word from the box. Write your answer on the blank…
A: The front office can be known as the control center of a hotel. Front Office is the most important…
Q: what are the criteria to increase the effectiveness of Integrated marketing communications system?
A: Introduction: The idea behind integrated marketing communications (IMC) is that a business should…
Q: I already know the meaning of descriptive , predictive and prescriptive. However , I have not read…
A: Business analytics makes use of different tools of statistics, artificial intelligence, and data…
Q: Select the true items related to performance indicators and targets. Select only the four correct…
A: Performance indicators can be denoted as the combination of quantifiable measurements generally used…
Q: What is the consumer-adoption process? What are the steps in the process?
A: With the change in marketing strategies, consumer behavior may also change. There are six stages of…
Q: In Real Estate, said that organizations have to be willing to adapt to local needs, customs and…
A: Introduction Everything is based on rules and regulations, needs, customs, and requirements for a…
Q: What is the brand positioning of the iPhone? Provide the point of difference and the point of…
A: “Since you have asked multiple questions, we will solve the first question for you. If you want any…
Q: Write about the significance of packaging ..
A: Packaging refers to the wrapping of goods to protect them from deterioration during storage and…
Q: If you were to create a social media policy including Slack, what types of rules would you include…
A: The three guidelines for developing a social media policy with Slack are listed below: The first…
Q: Issue 1 (name the issue) Issue 1 Description. Describe the issue. Explain why it is an issue.…
A: One of the essential things a company adopts is marketing techniques. Marketing techniques are a…
Q: Assume any business idea and identify a business, social or environmental problem that has effects…
A: The business idea is to install solar panels. Many green-minded homeowners want to install solar…
Q: Describe an example of the word research being used inappropriately. Be clear about how your example…
A: Students from elementary school through college use the term "research" to describe a variety of…
Q: Propose a plan for a more sustainable approach to tourism development.
A: A sustainable approach to tourism development: A sustained tourism development in a country over a…
Q: If you were advising Hilton Hotels, what three main approaches would you suggest to rectify any…
A: Hilton hotels and resorts provide full time service to their guest. People can also book the hotel…
Q: How does General Systems Theory work in Research & Development and marketing and how do the…
A: Step 1: In spite of the fact that divisions may exist beneath a conventional chain of command, in…
Q: In your opinion, do you think it is a good idea to sell goods to consumers and receive payment…
A: Ans. Introduction A credit sale is a kind of exchange where the buyer defers installment to a later…
Q: What motivational approach is Mr. Ferrell using? Amy has asked your advice. What would you suggest…
A: Motivation techniques are very suitable for an employee's overall development in the organization. A…
Q: What are the major areas of social responsibility with which businesses should be concerned?
A: Social responsibility is defined as the responsibility of a business towards society beyond its…
Q: Are international strategies always just a special case of diversification strategies that a firm…
A: International marketing research helps to collect a lot of in-depth data about the potential…
Q: SWOT Analysis for WALMART ONLY HARMUL CONCERNS - Does the organization have a weak brand presence?…
A: Introduction SWOT stands for Strengths-Weaknesses-Opportunities-Strengths SWOT analysis is a…
Q: how hubspot is transforming the corporate business model
A: Hubspot
Q: Choose a consumer product with which you are familiar and explain its branding strategy. What is the…
A: Brand Personality can be denoted as the human and demographic characteristics associated with a…
Q: DBS Bank is launching a new investment product targeting senior citizens in Asia. The company…
A: Direct marketing is done by contacting the target directly through email, telephone, catalog, or…
Q: 7. Which one of the following is not an element of strict liability? O A. With intent to mislead…
A: Ans. 7.) Strict liability arises when a person is held responsible for the consequences coming from…
Q: marketing concept emphasizes
A: The marketing concept has its prime focus on the consumer and how the company can create genuine…
Q: 1. All are process to access the reservation system using your password except: A Type your…
A: Disclaimer: Since you have asked multiple question, so we will solve the first question for you. If…
Q: 4. Advertisers are usually very conscious of their audience. Select an issue of a popular magazine…
A: Marketers undertake various promotional activities to increase the awareness about their products…
Q: What are the underlying values that inform each side of the debate in today's debate (e.g., values…
A: Ans. The values that inform either side of the debate or discussion would be variable with respect…
- As a marketer, why segment the market? Explain what approaches can be used to segment the market and how can this lead to competitive advantage.
Step by step
Solved in 2 steps
- In your opinion, among the four (4) major segmentation variables, which is the most important? Explain Why? As a marketer, why segment the market? Explain what approaches can be used to segment the market and how can this lead to competitive advantage. Identifying and explain three (3) benefits of market segmentation. State the relationship between market targeting and market segmentation in the process of marketing strategy. Is market targeting important in the process? Elaborate your answer. In your outlook, which do you think is the most effective among the (4) strategies of market targeting? Explain why? Which do you think among the four will become profitable in gaining a successful business outcome considering with enough resources?Answer the questions seperately. Provide only the answer to the question. 1. What are the market segments? 2. How would you plan on choosing your target markets and why?Market Segmentation & Targeting for Walmart What problem does your product or service solve? Describe the total market for your solution: Who are potential customers? Which segment does this marketing plan focus on, and why? Why do you believe this segment will offer growth and profit opportunities?
- Market Segmentation & Targeting for WALMART What problem does your product or service solve? Describe the total market for your solution: Who are potential customers? What are the key segments within this market?Explain how a company like Apple inc identify attractive consumer market segments and choose a market-targeting strategy?Market Segmentation Think of one product or service offered by Amazon and apply market segmentation for consumer markets using the following table: Example: Image
- Describe the bases for segmenting business markets?analyze the attractiveness of each market applying porter's five forces, identyfing key criteria in determining which market to enter and explain why porter's five forces is relevant compared to other frameworks like blue ocean or porter's diamondWoolworth a cloth producing company needs your help in getting a market in your home, Advise on the possible segmentation bases which they can use, support your illustrations with examples and further Describe the market segmentation process which will lead to the success in this business.
- Of the segmentation categories (i.e., segmentation bases), compare their relative value for marketing organizations. Which do you believe to be most valuable for marketers now and in the future? Explain.Of the market situations identified in the Bass Diffusion section, which one most accurately describes the situation facing a business/organization?What are components of the market segmentation table that we can use for new technology?