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How companies can position their products for competitive advantages in the marketplace? Discuss.
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- 1. Using the Ansoff Matrix, assess the product and market strategies of your jollibee foods corporation give the following Market penetration- Product Development Market Development - DiversificationWhat is the importance of selecting the best product to meet market needs?Discuss why an individual firm might deliberately market a set of products that compete with each other. Provide examples of this and explainwhy the strategy worked or did not.
- Identifying the company competitive edge on different levels and its market offering?"What methods and factors should businesses consider when evaluating the market potential for a new product or service in today's dynamic business environment?"1. What particular product do you think will be visible and be accepted by consumer in the market today? Explain. 2. What barriers must be overcome for a potential new product entry?
- Among observations, interviews, and market research, what do you think is the topmost factor? How about the least factor? Why? Please explain. Do you agree that experience/exposure, time, and location are also factors in product development? Why? Please explain your answers per variable.What is Competitive advantage and provide an example of it.How will we sustain our unique value and position to customers?
- The industry environment plays a critical role in the profitability of a company. Hence, companies are to critically examine an industry towards ascertaining how its strategies success could be influenced by the industry factors. With the aid of a diagram, conduct an industry analysis of the carbonated drink industry assuming you are the business strategist working for NESTLE Milo Ghana Limited.If you were to practice, what are some ways by which you can increase the market's demand for your products?what is the industry life cycle? and determine where the high-performance sportswear industry is?