Q1__Explain the difference between the microenvironment and macro-environment. Q2_Name three types of marketing strategies and explain one. Q3__Define product and describe three types of consumer products.
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Q1__Explain the difference between the microenvironment and macro-environment.
Q2_Name three types of marketing strategies and explain one.
Q3__Define product and describe three types of consumer products.
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- 1. Product decisions affect customer a. Cost b. Benefits c. Loyalty d. Convenience 2. If a consumer buys Charmin bath tissue that is the exact same quality as a generic brand only more expensive, Charmin has created ________ with the consumer. a. Brand mark b. Brand name c. Brand equity d. Brand 3. Producing the most efficient and cost-effective version of a product describes what? a. Production orientation b. Sales orientation c. Market orientation d. Social orientation 4. Why is research critical to marketing? a. To pinpoint whether an economy is production or service oriented b. To determine if marketing activities are effective c. To determine what’s likely to be the next hot trend in marketing d. To determine basic consumer needs1. Identify three (3) consumer trends that have arisen from the COVID-19 Pandemic and describe three (3) marketing opportunities that each trend presents to businesses. 2. Having selected three (3) trends above, suggest two (2) possible methods this information may have been achieved citing one advantage and one disadvantage of both. Please number responses.1. What are the new target audience? What will they need? 2. What a marketing strategy that addresses all the marketing mix elements? 3. How to propose what they do and why?
- The 10 Marketing concepts . Direction: Connect each concept, in sequential order, beginning from concept 1. Discuss and give an example 1. MARKETERS and PROSPECTS2. NEEDS, WANTS, and DEMANDS3. PRODUCT or OFFERING4. VALUE and SATISFACTION5. EXCHANGE and TRANSACTIONS6. RELATIONSHIPS and NETWORKS7. MARKETING CHANNELS8. SUPPLY CHAIN9. COMPETITION 10. MARKETING ENVIRONMENTA. Choose one of the 4 options(political & legal,economic, technological, or social/cultural) andanswer the following questions: B. Trend: Source: Product Ideas related to this trend: C. Best Idea: D. Product Market/Industry Definition of Best NewProduct Idea. E. Product Market/Industry Trend. For the Best New Product Idea.• Trend:• Source: F. Target Market. (Describe either the B2C or B2B target that is most important per the instructions.) G. Competitive Rivals. List 3 key competitive rivals. H. Competitive Advantage.Product - Ivory Soap Bar Understanding the marketplace and customer needs and wants: What are a few (at least 4) trends within the company’s microenvironment and macroenvironment? What do consumers value in this product? And/or how are you meeting consumers’ needs? Describe the customer value-driven marketing strategy as it relates to your product using the following 4 steps. 1.Segmentation 2.Market Targeting 3.Positioning 4.Differentiation
- 1. market niche and focused strategies are the same thing. true or false? Explain it early and correctly. Not copy paste anything from anywhere.Marketing Strategy 5. Define factors that determine your marketing strategy (at least 3).6. Develop a marketing plan for your business venture. Your Marketing plan should identifythe market segment and all the components of marketing mix (Four Ps).7. Develop marketing material (slide presentation, website, pamphlet, brochures or usingown creativity) to promote your business venture.1. Identify three (3) consumer trends that have arisen from the COVID-19 Pandemic and describe three (3) marketing opportunities that each trend presents to businesses. 2. Having selected three (3) trends above, suggest two (2) possible methods this information may have been achieved citing one advantage and one disadvantage of both.
- what is customer driven strategies to penetrate in competitve market and what is target market and target segmentation Your are an owner of a sneaker shoes brand. What would be your marketing plans and customer driven strategies to penetrate in the competitive market keeping in mind your target market and What would be your plan for a new offering to create value and built customer relationships in this COVID-19 pandemic?2) Describe the primary (main) target market for “The RUNNING ROOM” using 3 valid segmentation variables. (3 valid points of description x 1 mark each = 3 marks) RUNNING ROOMExplain the following: a) What role does strategic management play in marketing? b) What are the foundational principles of strategic marketing management? c) What is a strategic marketing management error analysis?