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Q: what are the some of the Do's of ethical marketing?
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Q: what are the some of the factors that affects the promotion mix?
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Q: Describe the role of the SWOT model in the marketing plan.Give one example for each SWOT factor?
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Q: Distinguish between the three basicstrategies for reaching target markets
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Q: Discuss how product placement impacts promotion.
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Q: Describe the various objectives ofpromotion.
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- How do environmental, business, interpersonal, andindividual factors affect business purchases?What are intangibles? how do basic marketing concepts apply to the marketing of intangibles?How are today's cultural ideals transmitted? How do principles affect the choice of goods and services by the consumer?