How do the firms identify the most valuable customers andunderstand their needs?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter6: Target Markets: Segmentation And Evaluation
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How do the firms identify the most valuable customers and
understand their needs?

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing