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3.1 Identify the various objectives of marketing departments and provide an example
for each. (10)
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- Subject: Engineering Management, Ch. 3 - Planning Technical Activities Marketing plan- this is the written document or blueprint for implementing and controlling an organization's marketing activities related to a particular marketing strategy." Please explain each of the content of Marketing Plan. (just a brief description)•The Executive Summary •Table of Contents •Situational Analysis and Target Market•Marketing Objectives and Goals •Marketing Strategies•Marketing Tactics •Schedules and Budgets •Financial Data and ControlOuestion 1 i Information Quality is important to any business. Discuss 2 common characteristics ofhigh quality information and state the business values of Information Quality and Information consistency. Business Value- ii. A data — driven website is an interactive website kept constantly updated and relevant to the needs of its customers using a database. Discuss two advantages of data driven websites. iii. Business intelligence can provide managers with the ability to make better decisions. Explain how the following industries use business intelligence to make better decisions: a. Airlines: b. Health Care c. Marketing : d. IT IndustryPart 1: Conduct research about a U.S. automotive and manufacturing industry and include all required information in the rubric. Part 2: Conduct research about the industry and specific real world company you selected in week one to obtain data ( Remember the industry and company does not have to be within the automotive and manufacturing industry). Include a Porter's Five Forces diagram. Please select an industry and company that interest you as you will continue to conduct resesrch on the industry and company throughout the course. Part 3: Compare the U.S. automotive and manufacturing industry to the industry and company you selected. Remember to include a Porter's Five Forces diagram comparing both industries and summarize the findings.
- 124) Identify an important difference between strategic planning and market planning. 125) How are marketing objectives different from corporate objectives? 126) Why is it important to consider marketing as an investment rather than as an expense? 127) A sales manager at ABC Services Inc. was required to track important marketing metrics each quarter. Give two examples of the marketing metrics this sales manager might report.4. What information should be conveyed in the executive summary? 5. Distinguish between short-term and long-term objectives. Between quantitative and qualitative objectives. Between efficiency and effectiveness. Give examples. 6. How is the market analysis section linked to the marketing section?1) Define CRM and SCM systems by describing their characteristics and components, explain each of the two main types of data analytics that exist – descriptive and predictive – including how each works. Critically evaluate how, and for which purposes, data analytics can be applied in conjunction with CRM and SCM systems. Refer to concepts learned in class and use examples to illustrate your arguments.
- a. What is the role of the sales function in a manufacturing and distribution company? b. What is are the description of job responsibilities of sales personell, lines of communication, territory division (if any), account management practices, and assignment within a manufacturing & distribution company?1 (a) From the perspective of the Marketing department and a Tactical assistant marketing manager, discuss the effect of the PESTLE. Suggest ONE factor from three of the six external influences (PESTLE) that may be upsetting the business process(es) you have chosen and ONE factor from three of the six external influences (PESTLE) that may interrupt customers’ experiences. (THREE reasonable factors that may interrupt customers’ experiences) Request information from TWO other departments (Production, Distribution, Sales, Finance & Accounting, Human Resources) that could assist in your investigation. Please specify both the TYPE, and specific CONTENTS of the report you are requesting.Activity: 1. Identify the claims made by the brand about their products. 2. Determine whether these claims are claims of fact, value or policy. 3. Create a DETAILED LOG enumerating and explaining the claims presented in the advertisement, its types and your reaction or impression to those claims made. Here’s the link: http://isamunangpatalastas.blogspot.com/2018/07/
- 84. One reason for developing ________ is that the firm must be nimble in responding to bad publicity resulting from product tampering or failure, ethical or legal misconduct of an officer, or some other aspect of operation that garners bad press. A. Mission statements B. Forecasting C. Press releases D. Contingency plans E. Alternative company names 85. Every marketing plan includes an implementation element. These are sometimes called ________. A. Strategic plans B. Marketing programs C. Value propositions D. Action plans E. Marketing channels 86. Implementation elements, or action plans, should include ________. A. Timing B. A way to measure results C. The identity of the responsible person D. The identification of resources needed E. All of these 87. One part of a marketing plan should identify what to do if things go wrong. This section is called ________. A. Contingency planning B. Strategic planning C. Marketing metrics D. Action plans E. Marketing…6- Which of the following is a primary function of financial manager? a. Investors communication b. Financial Engineering c. Treasury operators d. Forecasting Financial Requirements2- The ______________through objective and systematic method of finding solution to a problem is research. The systematic approach concerning generalization and the formulation of a theory is also research. As such the term ‘research’ refers to the systematic method consisting of enunciating the problem, formulating a hypothesis, collecting the facts or data, analysing the facts and reaching certain conclusions either in the form of solutions(s) towards the concerned problem or in certain generalizations for some theoretical formulation. a. Search for design b. Search for process c. Search for knowledge d. All of the above