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How does a consumer’s level of involvement affect his
or her choice of decision-making process?
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- List the steps in the consumer decisionprocess.What products do you think generally areassociated with nominal, limited, and extendeddecision making? Under what conditions, if any,would these products be associated with a differentform of decision making?Name the types of consumer decision-makingprocesses. List some products you have bought usingeach type. Have you ever bought a product on impulse?If so, describe the circumstances.