ing process using the COVID 19 pandemic as an example for each stage
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- What are the three hierarchies of effects? Give an example of each and discuss strategies marketers use to influence consumer behavior in each of the three scenarios.Describe the Consumer DecisionMaking Process?Detail 5 ways in which companies can affect consumer choices. In each case, mention how the methods work, what corresponding biases place a role, and how consumers can protect themselves from this influence. Please use/cite all references
- Consumer Decision Making Process: 1. Problem Recognition 2. Information Search 3. Alternative Evaluation 4. Outlet Selection and Purchase 5. Post Purchase Processes Use the purchase of eggs and describe actions one would take at each stage of the consumer decision-making process above, in detail. Would one skip any of these stages? Which stage is most important for marketers? Does this depend on which product is being marketed?1. Discuss how this technology could affect the market and marketers with respect to consumer behaviour. Now check this out https://www.bbc.com/reel/playlist/100-women?vpid=p07r9vbnWhat are the categories of situational factors thatinfluence consumer buying behavior? Explain howeach of these factors influences buyers’ decisions
- What is the critically assess the impact of personal factors on the consumer buying decision process. Explain in details.How and why might the duration of the decision making process and the extent of information search differ between the different type of consumer buying decision behavior?Discuss the hierarchy of effects model and describe the steps of the consumer purchase-decision process. Steps of the consumer purchase-decision process.