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How does a secondary index vary from a clustering index in terms of its most distinguishing characteristics?
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- How does the Cluster Analysis support strategic Marketing decision-making? What are the various statistical steps or analyses approaches to Cluster Analysis using use formula/graphs to elaborate? Kindly give an example to describe how the Cluster Analysis method is applied.Define GEOGRAPHIC MARKET CONCENTRATION?On what assumption is segmentation using region growing based?
- A hotel wants to focus its marketing efforts on attracting family travelers. They have a choice of segmenting the market on either a geographic or psychographic basis. Discuss the difference between the two segmentation basis and which one would be a better approach and justify your answer18- Climate, density and region are segmentation variables that belong to the ____ factor. a. geometric b. cultural c. geographic d. demographicDefine positioning map?
- Climate, density and region are segmentation variables that belong to the ____ factor. a. demographic b. cultural c. geometric d. geographicThe segments which a destination chooses to attract are referred to as: a. Product markets b. Target markets c. Base markets d. Niche marketsSelect one product, service, or activity from eachcategory in Table 5–3 and explain the differencesin consumption for the item across the regionsshown
