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- Wax has created a new perfume for men. However, in their promotional campaign they are predominantly focusing on women. What role do women play in this consumption process? What segmentation method is Wax applying?Find and copy or describe ads that would appeal toeach of the eight VALS segmentsGive atleast 3 examples with explanations of each of commercial or printed advertsiment bearing the: 1. lifestyle profile 2. product-specific profile 3. General life style segmentation 4. Product-specific segmentation
- write atleast 3 examples with explanations of each of commercial adevertising or printed advertsiment focusing on these market segments: 1. lifestyle profile 2. product-specific profile 3. General life style segmentation 4. Product-specific segmentationFind three ads (print or TVC’s) bearing "Product-specific segmentation"Give atleast 3 examples with explanations of each of commercial or printed advertsiment focusing on these market segments: 1. lifestyle profile 2. product-specific profile 3. General life style segmentation 4. Product-specific segmentation