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How does Increasing cross-selling and up-selling rather than raising product prices beneficial
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- Explain . What are the primary goals and objectives of personal selling in a global marketing context?Research any US or European based international company (other than Apple), that is trying to flourish its business in Asian nations and provide a detailed self explanatory analysis of how it is advertising and distributing its product to its consumers in a country or worldwide.At its core, marketing is meant to facilitate exchanges. As marketing managers, the most prevalent view we may take of exchange is that of our product for our customers’ money. What other exchanges may occur between marketers and customers?
- In his book Crossing the Chasm, Geoffrey Moore discusses some of the issues involved in marketing technologically new products as markets develop through different stages. What customer groups does Moore identify as critical to the movement into mass market, and what must companies do if they are to successfully cross the chasm?Why do some customers not do business in one or more sales territories?Give an example of how a foreign marketer can use knowledge of the characteristics of innovations in product adaptation decisions.
- Explain how the buying behavior of business customers in different countries may have been a factor in speeding the spread of international marketing.What product types require personal selling internationally?Does it differ from how those products are sold domestically?Problems of Marketing in developing Economies. a). Lack or Inadequate Infrastructures b). Competitive Opportunities are few c). Political Instability and or Civil Unrest d). Over-Regulation of Business by Government.