Q: The household is described as “the basicconsumption unit for consumer goods.” Why?
A: The products in business is bifurcated into several forms as per its characteristics as well as uses...
Q: What is the difference between an EDLP retailerand a high-low retailer? Why does Carmex chargethem d...
A: The high-low pricing strategy is actually charging a high price up front and then decreasing it duri...
Q: Inexperienced salespeople typically dig deeper with questions that help them better understand their...
A: FALSE
Q: What determines the likelihood that a consumerwill seek information from an opinion leader?
A: Opinion leaders are said to individuals who gives their opinion about certain product or brands to p...
Q: What is meant by a marketing channel?
A: Marketing function focus to help both business and customers through creating awareness about the pr...
Q: Suggest TW0 (2) methods that an operations manager can adapt to enhance their customers' waiting exp...
A: Two methods that an operation manager can adapt to enhance their customers' waiting experience are a...
Q: the Postal Questionnaire vs. Self-Administered Questionnaire.
A: Self-administered and postal forms present a brand new form of questionnaire within which participan...
Q: Explain the major considerations for developing capacity alternatives.
A: The process of determining what sorts of manpower and equipment are required and when they are requi...
Q: Which of the following statements is true with respect to surveys as a research method? O a. all of ...
A: Survey is one of the type of research method through which researcher collects the data from the par...
Q: WHO ARE NIKE'S TARGET MARKET/SEGMENTS?
A: Nike is one of the top most global sports wearing brand and produces a large range of products regar...
Q: importance of Market positioning?
A: Market positioning is a widely accepted process in which the marketer crafts the image and identity ...
Q: Are Nature Valley granola bars and Eddie Bauerhiking boots convenience, shopping, specialty, orunsou...
A: Convenience, shopping, unsought, and specialist products are the different types of consumer product...
Q: Could I have some brief bullet points on Pret a Manger expanding to Canada?
A: Pret a Manger is a United Kingdom based company which was founded in 1983. It is famous for its sand...
Q: Suppose you are the advertising manager for a new line of children’s fragrances. Which form of media...
A: Social media is a versatile platform that can be changed even after it has been published; in contra...
Q: Find two advertisements that use reference groupsin an attempt to gain patronage. Describe theadvert...
A: Reference groups are individuals or groups who have an impact on our views, attitudes, and behaviors...
Q: What are the four approaches to setting the promotion budget?
A: Introduction:- A promotional budget is a specific quantity of funds made available to advertise a co...
Q: If a market is segmented according to light, medium, and heavy product users, the marketer segmentin...
A: Market segmentation can be done in different ways that are demographic, psychographic, behavioral an...
Q: The Family Life Cycle is a timeless concept extensive primary and secondary research tailoring. That...
A: vczxd
Q: Differentiate the roles played by the host community in the industry
A: What is Host Community A ‘host community’ terms to a group of people who share a common identity a...
Q: What is a news release?
A: Publicity means gathering the media of our customer base to spread awareness of the company's produc...
Q: Describe an organization’s marketing department and the role of a product manager.
A: One of the challenges of professions in product management and product marketing is that most indivi...
Q: What is the difference between pioneering and competitive ads?
A: Advertisements- Advertisements are promotional activities that aimed to sell services or products to...
Q: a segment profile of market segment of a) baby boomers b) Generation X c) Millennials D) Gen Z for t...
A: When we talk about market segments it divides the sections of customer's broadly and make the advert...
Q: Where do (a) marketing synergies and (b) R&D–manufacturing synergies appear when using the syne...
A: Strategic marketing is the application of marketing disciplines to achieve organizational objectives...
Q: Understand opinion leaders (both online andoffline) and their importance to marketers
A: Social media has different roles in personal and commercial areas. It is because for customers, it ...
Q: Think in terms of family decision making from Chapter 6. What members of the household are likely to...
A: Consumer makes decisions to purchase a product or service, it depends on the time available while pu...
Q: What are the three degrees of distribution density?
A: The distribution density is the availability level selected by the marketer for the particular produ...
Q: Refer to textbook case, Analyzing Management Decisions, Applying Customer-Oriented Marketing Concept...
A: Thermos is a company made famous for its Thermos bottles and lunch boxes. In order to build a compan...
Q: How can a marketer use knowledge of referencegroup influences to develop advertisingstrategies?
A: Strategies are set of choices made by the person to achieve his desired goals. A company similarly w...
Q: Outline eight offenses that could be committed by foreign companies and their officers
A: Any business that exists adheres to a set of standards. Legislators offer the legal foundation for a...
Q: What is the difference between a direct and an indirect channel?
A: Middlemen play a vital role in meeting the customer demand and getting the product of the manufactur...
Q: How can a marketer use knowledge of how familymembers seek to resolve conflicts?
A: A method that permits two or more parties to work out a peaceful solution to a problem is known as c...
Q: Could I have a brief situational analysis based on the macro environment of Canada
A: * Introduction - Before diving deep and understanding the Macro environment exist in canada let us f...
Q: Have you noticed seats on airline flights are priced differently within coach class?
A: A price assessment of the target market tells the seller how important the price should be, and it m...
Q: When selecting a priority audience, social marketers scrutinize potential market segments based on a...
A: An audience analysis is a process used to identify and understand the influence audience and the pri...
Q: What is meant by subliminal perception? Is it a realphenomenon? Is it effective?
A: All stimuli that are within the preview of what we can attend can be processed. This is done first b...
Q: PLEASE help we need the following in our ASSESSMENT our business/product is CANDLE LAVANDER SCENT ou...
A: Due to strict adherence to the guidelines of Bartleby, while answering the question, we are allowed ...
Q: What Are Social Media?
A: Marketing is the area that is concerned with managing customers and their expectations from the bran...
Q: Which measures the changes in the prices of a "market basket" of some 100 goods produced by typical ...
A: In the given multiple choice question, we are provided with an incomplete statement that says:- "Whi...
Q: Describe what are the ways to improve a product mix and explain two approaches to use existing produ...
A: The total number of product lines accessible to an organization's clientele is the product mix. This...
Q: How do Amazon.com’s logistics and supply chainmanagement activities help the company createvalue for...
A: All company operations at Amazon are aligned together with the core objective and goal of the compan...
Q: What is meant by exposure? What determineswhich stimuli an individual will be exposed to?How do mark...
A: Marketing strategies are important for any particular firm. Firm have to hire marketers, so that the...
Q: You have recently been promoted to be director of advertising for the Timkin Tool Company. In your f...
A: advertising is the medium of marketing communication that is used by most brands. It is the communic...
Q: BLOOD BANK In the Red Cross PowerPoint, do you agree with their plan for marketing towards Afric...
A: Blood shortages are a nationwide issue that usually arises during the summer and during times of cri...
Q: What might Prince do to gain distribution and sales in (a) mass merchandisers such as Target and Wal...
A: In 1970, the company was founded. The Prince Company, situated in Atlanta, Georgia, is a sporting pr...
Q: What can mobile companies do to reduce the cost of data subscriptions to consumers?
A: Although mobile company's system may meet the requirements for availability and capacity, have you c...
Q: A cross-channel consumer is ._______________
A: Attributes of marketing: 1. Marketing is a customer oriented process since it involves identifying t...
Q: What is buzz? How can marketers create it?
A: Digital marketing is based upon internet marketing where technology of internet and complete is invo...
Q: . Suppose that a bicycle company wants to grow by diversification. To accomplish this, it will: O a ...
A: Since you have posted multiple questions, we will solve the first question for you as per our Author...
Q: Summarize the types and degree of referencegroup influence.
A: Reference group- Reference groups are considered a social impact on customer buying. Reference group...
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- As data visualization is a communication approach for making complex data easy to understand and for patterns to be uncovered,exaplain how this pertains to its usage and overall purpose? How does data visualization relate to business objectives and goals? Using relevant Digital Marketing Analytics concepts, does data visualization clarify data or make it more confusing? Why?/Why not?“If you build it, they will come.” (Source: https://articles.bplans.com/target-marketing/) That’s what the author believed when he was first starting out. He assumed that if he opened a business, customers would just show and no major marketing effort required. Other entrepreneurs take the complete opposite approach and treat marketing as if it’s the 1916 Battle of the Somme wherein they throw all of their resources in the general direction of their intended audience and hope something hits its mark. The “if you build it they will come” approach is pretty risky. Just because it worked in Field of Dreams doesn’t mean there’s any reason at all to think that your ideal customers, the ones who both need your product or service and will pay for it are just going to magically find you and start showing up in droves with their dollars. There is a greater chance that Kevin Costner will show up at your door in a baseball uniform later today. Target marketing is researching and understanding…When reviewing the performance of an implemented marketing strategy which factors are likely to be considered?SalesGross marginNumber of consumersCoupon redemptionROIAll are correctNone are correct2. What company document is used to develop other important company documents?marketing planpositioning statementmission statementPositioning statementAll are correctAll are incorrect3. A document with four elements that together provide instructions/directions to guide markeing strategy such as; product development, promotion, place, price and target consumers.positioningsegmentationtargetingvalue propositionPositioning statementnone of these answers are correct4. When reviewing the performance of an implemented marketing strategy which factors are likely to be considered?SalesGross marginNumber of consumersCoupon redemptionROIAll are correctNone are correct
- While conducting your research and SWOT analysis for your social marketing campaign, you discovered that there are at least 3 other ongoing campaigns addressing the same issue as yours. In this case the best action would be for you to : a. Continue with your campaign as planned because these are supportive efforts. b. Stop your campaign completely c. Continue with your campaign focus on doing better than the ongoing campaigns and consider them competitors . d. Attempt to change the focus of your campaign to target another one which was ignored by the current ongoing campaignsExplain the Marketing strategies, to include a strategy for market segmentation and a discussion of the produsct, for a new company that intends to stream live football matches to its audienceComment if you agree or disagree with this post. 1. What type of variables are used for market segmentation? Benefit variables are used for markets that are segmented by customers seeking benefits that satisfy their needs. Demographic variables seek out characteristics in customers that fit certain descriptions that can include purchasing power and consumption patterns. Also, it can be more specific by gearing toward gender, age, occupation, whether married or single and income. 2. Would a small firm use the same variables as a large business? Why or why not? I would have to say yes. No matter the size of a company, the customer base remains the same. Someone is always shopping for something. Both types of variables are needed to implement forecasting and market strategy. (Longenecker, et al. 2020). Take an antique store, for example. Just because it's a small business, perhaps ran by mom and pop, doesn't mean it has to limit who it sells to. The variables are the parameters and as…
- 1. Which of these are one of the 5 T's of email marketing a) Targeting b) Testing c) Timing d) Template e) Tailoring f) Temperature g) Tone 2. You love getting spam from random companies which is why emails dont need to be relevant or targeted to you True False 3. The concept of analyzing a leads quality by looking at where they are in the buying cycle, their past relationship with your company and factoring in past intractions is called (a) Lead Generation (b) Direct response advertising (c) Black Hat SEO (d) Lead ScoringThis week we are going to chat about marketing analytics and business and consumer markets. Your tasks: A study conducted by Adobe found that 77% of marketers surveyed believe that data on consumer purchase histories can improve marketing performance, yet only 21% actually use it. Similarly, 88% believe that behavioral data can have a similar impact, but only 20 % use it. These statistics highly a contradiction between the perception of marketing analytics' value and the actual frequency of execution of marketing analytics. Why do you think this is? If you were in charge of implementing marketing analytics in an organization, what hurdles would you expect to encounter and from whom, and how would you overcome them? The practice of buying business products based of sealed competitive bids is popular among all types of business buyers. What are the advantages and disadvantages of this practice to buyers? Should companies always give the business to the lowest bidder? Why or why not?How does identifying trends in the marketplace help marketers’ strategicplanning efforts? a. It informs about trends that may impact sales. b. It shows how the market is changing. c. It provides insight on how to best reach consumers. d. It reveals what consumers desire from the market. All of the above help marketers’ strategic planning efforts.
- 1. As an entrepreneur, explain comprehensively the importance of knowing and understanding your target market. 2. Explain comprehensively the importance of segmentation. (ps. can you answer these two question w/o requesting to repost the second question? pls. tysm! also kindly avoid plagiarism, i'll appreciate if its own answer)Evaluate some of the characteristics of the marketplace a company should monitor in order to decide on the frequency with which they should update their internet marketing strategy to remain competitive in the market. Using the Porter’s Five Forces framework, assess the correct determinants to observe when updating companies’ internet marketing strategy, i need a comprehensive answer please asap!Marketing plan Product: Apple HomeLife o Use critical thinking and include the “why”. Explain why? For example, explain why the strength topic you are discussing is a strength or why the product benefit is beneficial. Do this throughout the plan. o Include marketing terms, tactics, tools, processes, etc; in summary use course content to explain and support your points. o Write in complete sentences; avoid lists (bulleted, number, etc) o Use headings and subheadings for all sections and subsections. o Do not include an introduction or conclusion. It is not needed. Follow this Outline: New product overview (brief/paragraph) Situation Analysis: Company SWOT analysis (not product) Segmentation, Target Market Segmentation Analysis Primary Target Market Description Marketing Objectives (Goals) Objectives Notes: Use “SMART” Goal setting technique. Address all 4 PsOne or two sentences per objective Positioning. Notes: Highlight a specific position to focus against your…