Identify the four major
social media and how
brand managers
integrate them into
marketing actions.
Social media can be referred as an online platform or Media that an active user post photos, news, videos, opinions, etc., that are generally accompanied by feedback to identify these from the popular topics. It is entirely different from traditional media like radio, television, newspaper and magazines.
The four major social media can be listed as Facebook, LinkedIn, Twitter, and YouTube. Facebook is a social media platform where its users create a profile and shares videos, pictures, opinions with other users or friends. For using it as an effective marketing platform, managers’ use paid ads and sponsored stories in them.
LinkedIn can be used for creating a company profile whereby the company can share its brand information and career opportunities. Twitter enables a manager for collecting and monitoring the feedback and information from the people towards the organization’s brand through tweet messages. YouTube allows a manager to create awareness and promotion about the company and its products.
Step by step
Solved in 3 steps
