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How does social marketing differ from commercial marketing? Suppose that you have been asked to design a social media strategy for a social venture. How would you proceed and what specific social media would you select? How would you use the social media to reach your target market? Discuss the importance of social media in social entrepreneurship. What role does an Income Statement serve? How is a Balance Sheet useful? Why does a social entrepreneur need to be concerned about the Statement of Cash Flows?

How does social marketing differ from commercial marketing? Suppose that you have been asked to design a social media strategy for a social venture. How would you proceed and what specific social media would you select? How would you use the social media to reach your target market? Discuss the importance of social media in social entrepreneurship. What role does an Income Statement serve? How is a Balance Sheet useful? Why does a social entrepreneur need to be concerned about the Statement of Cash Flows?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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How does social marketing differ from commercial marketing?

Suppose that you have been asked to design a social media strategy for a social venture. How would you proceed and what specific social media would you select?

How would you use the social media to reach your target market? Discuss the importance of social media in social entrepreneurship.

What role does an Income Statement serve? How is a Balance Sheet useful? Why does a social entrepreneur need to be concerned about the Statement of Cash Flows?

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