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How does the “Long Tail” affect the retailers? Evaluate from different perspectives (marketing, stock management, competition etc.) Please Make Comments.(Min 150 words)
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- Based on your research of the market in the previous exercises, you have determined the market price for the items your department purchase is 15% below what you are being charged by department A of Marleys Manufacturing. How would you view this as a manager? What steps could you take to solve this discrepancy? What alternatives would you consider, assuming you had control over purchasing decisions?Choose a company and explain how a specific issue, policy, or procedure (for example, granting merchandise returns, establishing sales prices) might look if the business is structured as a decentralized business.Choose a company and describe how a specific issue, policy, or procedure (for example, granting merchandise returns, establishing sales prices) might look if the business is structured as a centralized business.
- How does the strategic profit model assist retailers in planning and evaluating the performance of their marketing and financial strategies? What differences would you expect to see when comparing Gifts To Go’s specialty store strategic profit model with that of two dry-cleaning service businesses?Identify the steps a business organisation might need to take to carry out market research in anoverseas market. Discuss whether the business would be best advised to have someone do theresearch for them or do it themselves.Which Income Statement Format Do I Choose? You are an accountant for a small retail store and are tasked with determining the best presentation for your income statement. You may choose to present it in a multi-step format or a simple income statement format. The information on the statement will be used by investors, lenders, and management to make financial decisions related to your company. It is important to the store owners that you give enough information to assist management with decision-making, but not too much information to possibly deter investors or lenders. Which statement format do you choose? Why did you choose this format? What are the benefits and challenges of your statement choice for each stakeholder group?
- James is an executive with ABC Digital. He is looking at the company sales for that past six quarters in different regions to understand sales trends. What type of analytical framework is used in this scenario? James is an executive with ABC Digital. He is looking at the company sales for that past six quarters in different regions to understand sales trends. What type of analytical framework is used in this scenario? Predictive Analytics Descriptive Analytics Prescriptive Analytics Inferential statisticsThe foundation of every marketing strategy is the identification of a target market and the development of a marketing mix. The marketing mix is commonly referred to as the 4 P's of marketing: Product Price Place (also called distribution) Promotion Think about a fairly significant purchase you made recently and analyze how this product or service was marketed to you by the company. Do you think you are part of the target market that the company identified for this product? How did the company use the 4 P's of marketing to try to convince you to buy this product?Indicate in the following chart the most likely source of information for each business decision. Use M for managerial accounting information and F for financial accounting information. Business Decision 1. Determine whether to lend to a company 2. Evaluate a purchasing department’s performance 3. Report financial performance to board of directors . 4. Estimate product cost for a new line of shoes 5. Plan the budget for next quarter . 6. Measure profitability of an individual store 7. Prepare financial reports according to GAAP . 8. Determine location and size for a new plant
- 1.Forecasts using Point-of-Sales (POS) systems are based on A.different deterministic factors that affect market demandB. developments and findings in markets that are relatively similar C.the use of store scanners in weekly and biweekly store audits D.computer analysis of past performance data to predict future market demand 2.For retailers and channel members, an important method of forecasting sales is A.time series models B.econometric models C.sales force composite estimates D.point-of-sales (POS) based projections 3. In primary research, once data has been collected and the questionnaire has been coded, the next step for the researcher is to A.analyze the data B.interpret the data results C.make recommendations from the findings D.input the data into a computer program 4.Among the sampling decisions that must be made, researchers must select the _____, which is the group of individuals who will be included in the survey. A.sample size…a top mechanic of a primarymarket and a top mechanic of asecondary market. How wouldyou explain the way theperformance of your company isinfluenced by the activity of themarkets you described?Retail companies with today’s online, as well as in-store sales have a lot of data to keep track of! Keeping track of sales, costs, and profits daily is essential to making the most of a business. This exercise illustrates how to use the skills presented in this Module to generate the data needed daily by a retail company. Create the following calculated columns. a) In I4, and J4, use a VLOOKUP function that will look up the Product Price and Product Cost based on the Product Sold column which lists an ID number. [Hint: The Product Table sheet lists the Price and Cost] If any error messages appear, check the Range Lookup. b) In K4, use a formula to calculate Profit. Hint: Profit =(Product Price-Product Cost)*Units Sold Format columns I, J, and K as currency with two decimal places. Make a copy of the Sales sheet and rename it Online Sales by Date. Place this sheet to the right of the Sales sheet. Answer the following question by filtering the data accordingly. a) What was the…
