1. Which of the following statements is true? O a Qualitative rescatch methods may enable marketers to understand the non-conscious responses of consumers through atking, indirect questions O b. In farket research, sample indicates all of the existing: consumers of a company, which the marketers are interested in understanding O c product, price, place and public indicate the 4 Ps of marketing O d Unlike qualitative research methods, quantitative research methods provide insights on managerial problems, but do not guide marketers towards taking a final course of action on the problems. 2. Which of the below statements indicates a product-oriented business definition? O 2. A social media platform: To give people the power to share and make the world more open and connected O b. A luxury hotel: We sell out-of-the-world experiences to our guests: O c. A shoe manufacturer: We manufacture affordable and long-lasting shoes for all: O d. A crowdfunding platform: "To help bring creative projects to life."
1. Which of the following statements is true? O a Qualitative rescatch methods may enable marketers to understand the non-conscious responses of consumers through atking, indirect questions O b. In farket research, sample indicates all of the existing: consumers of a company, which the marketers are interested in understanding O c product, price, place and public indicate the 4 Ps of marketing O d Unlike qualitative research methods, quantitative research methods provide insights on managerial problems, but do not guide marketers towards taking a final course of action on the problems. 2. Which of the below statements indicates a product-oriented business definition? O 2. A social media platform: To give people the power to share and make the world more open and connected O b. A luxury hotel: We sell out-of-the-world experiences to our guests: O c. A shoe manufacturer: We manufacture affordable and long-lasting shoes for all: O d. A crowdfunding platform: "To help bring creative projects to life."
Cornerstones of Cost Management (Cornerstones Series)
4th Edition
ISBN:9781305970663
Author:Don R. Hansen, Maryanne M. Mowen
Publisher:Don R. Hansen, Maryanne M. Mowen
Chapter13: The Balanced Scorecard: Strategic-based Control
Section: Chapter Questions
Problem 11E: The following if-then statements were taken from a Balanced Scorecard: a. If employee capabilities...
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1. Which of the following statements is true?
O a
Qualitative
rescatch methods may enable marketers to understand the non-conscious responses of consumers through atking, indirect questions
O
b. In farket research, sample indicates all of the existing: consumers of a company, which the marketers are interested in understanding
O c product, price, place and public indicate the 4 Ps of marketing
O d
Unlike qualitative research methods, quantitative research methods provide insights on managerial problems, but do not guide marketers towards
taking a final course of action on the problems.
2. Which of the below statements indicates a product-oriented business definition?
O 2. A social media platform: To give people the power to share and make the world more open and connected
O b. A luxury hotel: We sell out-of-the-world experiences to our guests:
O c. A shoe manufacturer: We manufacture affordable and long-lasting shoes for all:
O d. A crowdfunding platform: "To help bring creative projects to life."
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