how ‘framing effect’  from behavioural economics to the rational consumer theorys implications can made for managing decision making to increase firms’ profits.

Microeconomic Theory
12th Edition
ISBN:9781337517942
Author:NICHOLSON
Publisher:NICHOLSON
Chapter7: Uncertainty
Section: Chapter Questions
Problem 7.2P
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how ‘framing effect’  from behavioural economics to the rational consumer theorys implications can made for managing decision making to increase firms’ profits.

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