Transcendent Technologies is deciding between developing a complicated thought- activated software, or a simple voice-activated software. Since the thought-activated software is complicated, it only has a 30% chance of actually going through to a successful launch, but would generate revenues of $50million if launched. The voice-activated software is simple and hence has a 80% chance of being launched but only generates a revenue of $10million. The complicated technology costs 10million, whereas the simple technology costs 2 million. What is the expected profit from developing the complicated software? $10 million $15 million $20 million $5 million

Managerial Economics: A Problem Solving Approach
5th Edition
ISBN:9781337106665
Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Chapter17: Making Decisions With Uncertainty
Section: Chapter Questions
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Transcendent Technologies is deciding between developing a complicated thought-
activated software, or a simple voice-activated software. Since the thought-activated
software is complicated, it only has a 30% chance of actually going through to a successful
launch, but would generate revenues of $50million if launched. The voice-activated
software is simple and hence has a 80% chance of being launched but only generates a
revenue of $10million. The complicated technology costs 10million, whereas the simple
technology costs 2 million.
What is the expected profit from developing the complicated software?
$10 million
$15 million
$20 million
$5 million
Transcribed Image Text:Transcendent Technologies is deciding between developing a complicated thought- activated software, or a simple voice-activated software. Since the thought-activated software is complicated, it only has a 30% chance of actually going through to a successful launch, but would generate revenues of $50million if launched. The voice-activated software is simple and hence has a 80% chance of being launched but only generates a revenue of $10million. The complicated technology costs 10million, whereas the simple technology costs 2 million. What is the expected profit from developing the complicated software? $10 million $15 million $20 million $5 million
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