Online retailing is an important component for clothing retailers. Analyse the advantages of online retailing that are most applicable to your clothing retailer. Identify the type/s of online shopper your online store will appeal to. Explain your reasoning. Outline your plan to promote your online store and make sure to include the below: • Explain how you will create awareness of the online store. • Explain some ideas for the on-site promotion of products.

Online retailing is an important component for clothing retailers. Analyse the advantages of online retailing that are most applicable to your clothing retailer. Identify the type/s of online shopper your online store will appeal to. Explain your reasoning. Outline your plan to promote your online store and make sure to include the below: • Explain how you will create awareness of the online store. • Explain some ideas for the on-site promotion of products.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter15: Retailing, Direct Marketing, And Wholesaling

Section: Chapter Questions

Problem 2DYMP

See similar textbooks

Similar questions

The atmosphere in a retail store is carefully crafted to influence shoppers. Select a retailer that has both a physical store and an online store. Describe the elements of the physical store’s atmosphere, such as the colors, lighting, music, scents, and décor. What image is the store’s atmosphere projecting? Is the atmosphere appropriate given the store’s merchandise assortment and target market? Which elements of the physical store’s atmosphere are part of the online store’s atmosphere? Does the retailer integrate the physical store’s atmosphere with its online presence?
I need help with these two questions In the general merchandise retailing category, off-price retailers A.sell high volumes of merchandise, offer limited service, and charge lower prices B.offer a wide variety of merchandise and limited depth C.sell brand-name and designer merchandise below regular retail D.sell primarily food products The three main retail formats include all of the following except A.general merchandise retailing B.food retailing C.discount retailing D.non-store retailing
The atmosphere in a retail store is carefully crafted to influence shoppers. Select a retailer that has both a physical store and an online store. Describe the elements of the physical store’s atmosphere, such as the colors, lighting, music, scents, and décor. What image is the store’s atmosphere projecting? Is that image appropriate given the merchandise assortment and target market of the store? Which elements of the physical store’s atmosphere are part of its online store atmosphere? Does the retailer integrate the physical store’s atmosphere with its online presence? Explain.
Given a manufacturer’s goals for retailing their products, determine the mosteffective retail strategy.
The atmosphere in a retail store is carefully crafted to influence shoppers. Select a retailer that has both a physical store and an online store. Describe the elements of the physical store’s atmosphere, such as the colors, lighting, music, scents, and décor. What image is the store’s atmosphere projecting? Isthat image appropriate given the merchandise assortment and target market of the store? Which elements of the physical store’s atmosphere are part of its online store atmosphere? Does the retailer integrate the physical store’s atmosphere with its online presence? Explain. (AACSB: Written and OralCommunication; Information Technology; Reflective Thinking)
Online retailing is an important component for clothing retailers. Analyse the advantages of online retailing that are most applicable to GAP Clothing Retailer.
1. Why would one retailer seek to be part of an exclusive distribution channel while another seeks to be part of an intensive distribution channel? 2. Define the term "total retail experience." Then describe a recent retail situation in which your expectations were surpassed and state why.
What is your favorite store? Explain in detail why it has become your favorite, and what other stores can learn from this.
1.What is your favorite consumer goods retailer? Discuss the criteria you have used in making your selection. What can a competing firm do to lure you away from your favorite firm? Apply your answer to retailing in general. 3. Define the term "total retail experience." Then describe a recent retail situation in which your expectations were surpassed and state why.
The catalog marketing and online retailing is an example of... a. E-tailing b. Conventional Retailing c. Brick and Mortar d. Non-conventional retailing
Choose three different online retailers and highlight two examples of differentiation in each.
In terms of approach, how do service retailers differ from merchandise retailers in the Philippines? Give at least 3 differentiation. Cite a sample company and your online data source.