The text discusses the development of online re- tailing in the United States. How does the develop- ment of this retailing form agree with the implications of the retail life cycle?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter16: Retailing And Direct Marketing
Section16.1: Retailing In The United States
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The text discusses the development of online re- tailing in the United States. How does the develop- ment of this retailing form agree with the implications of the retail life cycle?

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