How is market intelligence used in marketing? OIt is used to do media research OIt is used to do economic forecasting O It is used to define potential target markets and to determine how to reach them It is used to define a product and to determine how it should be packaged
Q: Why did Disney take an ownership position in the firm rather than simply licensing some other firm t...
A: Disney is one of the largest and the successful amusement park which is in France. They were earming...
Q: How does the development stage of the new-product development process involve testing the product in...
A: New products are a very critical element to the life of all businesses. New products help the compan...
Q: Discuss whether the cost of customizing is worth the value provided to consumers
A: Customising of the product means making some changes/alterations in the product according to the cus...
Q: What is Growth stage?
A: Every company invent new products and services which will solve some problem of customers. Customers...
Q: This is our title: Perception of Senior High School Students on the Impact of Online Advertisement ...
A: Given: Title of the Research: Perception of Senior High School Students on the Impact of Online Adve...
Q: Do some research and find a company that has done a good job establishing brand equity. Describe whi...
A: Brand equity is the value of the brand created in the minds of the customer. Brand equity is created...
Q: Is Ashby Associates’ strategy for 2019 one of product differentiation or cost leadership? Explain b...
A: In the given scenario, We are given the business operations, compensation strategy and pricing strat...
Q: How has social media influenced the hospitality and tourism industries and its stakeholders. Define ...
A: The social media nowadays is the most influencing aspect for any business or organisations as people...
Q: What would be Dove's external factors (soaps)?
A: Dove PESTLE Analysis examines the various external aspects that affect its business, including as po...
Q: Name and describe five stages of customer loyalty.
A: The five stages of Customer Loyalty are as below: -Awareness -Exploration -Benefits -Familiarity -Co...
Q: How can salespeople improve their selling, negotiating, and relationship marketing skills?
A: Introduction - Sales person are the representative of a company and they must have certain human rel...
Q: Matthew and Joe were roommates. When they were renting their apartment, each agreed to pay half of t...
A: Section 25 in The Indian Contract Act, 1872 Agreement without consideration, void, unless it is in w...
Q: Consumers like to have a degree of autonomy in their purchasing decisions, but their autonomy is oft...
A: Let us start with answer the first question as per the sequence and In the given MCQ we need to det...
Q: How technology and social responsibility can improve the marketing management?
A: The marketing function incorporates management of product, price, place, and promotional activities....
Q: Define Optional product pricing?
A: Optional product pricing occurs when a company decides to offer their product at a significantly low...
Q: What exactly does the term "mobile electronics industry" mean?
A: The electronics industry is the economic sector that produces electronic devices. It emerged in the ...
Q: Explain the term Derived demand?
A: Demand for a good is how much the customers are wanting to buy a product from the market. This deman...
Q: How are Marketing ethics relevant to research ?
A: Marketing research ethics can be described as ethical conduct of the marketing research such that th...
Q: Is there more or less openness to same-sexlegal arrangements than you had expectedfrom your exposure...
A: Many ideas which we see offending and threatening were seemed as acceptable for everyone in the pas...
Q: entrepreneurship become a path to success
A: Entrepreneurship can become a path to success in many ways. The details are discussed as follows-
Q: Describe some ways that a seller using competition-based pricing could deal with the presence in the...
A: To have a competitive advantage in terms of price refers to the factors that enables a company to pr...
Q: Choosing Dlscounts As owner of a chain of electronic stores, you decide to run a direct mail campaig...
A: Learning how an individual thinks, feels, or behaves in a certain context is the goal of qualitative...
Q: Describe the three foundations of pricingstrategy.
A: The pricing strategy is used as a tool that provides the business with valuable information for deci...
Q: Define price discrimination?
A: INTRODUCTION:- Price discriminating is a marketing approach in which a vendor charges varying costs ...
Q: Differentiate the four stages of the product lifecycle in terms of industry salesand profits.
A: The Product Life cycle is the journey of a product that starts after the product is launched in the ...
Q: Define product lifecycle?
A: A product is the solution which company offers to customers in terms of goods. It Is tangible whitch...
Q: Define marketing intermediary?
A: Marketing is a vast topic including various activities like distribution, Marketing communication, m...
Q: Consider a recent relatively major purchase you have made (e.g. a durable good or luxury item), sta...
A: My most recent purchase was an Apple mobile phone (I phone 13 pro max). It is very expensive to purc...
Q: What are the external factors that could have an influence?
A: Before we proceed answering the question, let us first know the meaning of the term external factors...
Q: Swot Analysis of Philippines National B
A: Strength weakness opportunities and threats are commonly known as SWOT analysis. The swot analysis o...
Q: 2.What layout features stand out? 3.Which layout features seem to be in place for efficiency vs. aes...
A: The restaurant layout features to the customers should be appealing and there are various characteri...
Q: What is employment at will? Comment on the positive and negative characteristics of this concept.
A: So before we proceed to answer the question, let us know the meaning of the term used which is Emplo...
Q: Consider a recent relatively major purchase you have made (e.g. a durable good or luxury item), sta...
A: Every customer goes through phases of decision making while purchasing any product. Marketers must u...
Q: Charles and L. W. Clement were brothers who had formed a partnership that lasted forty years until C...
A: Case Summary For the past four decades, CH and CL have been partners. CL made a significant personal...
Q: Define competitive pricing?
A: Competitive pricing the pricing method in which the company or business sells their products and ser...
Q: external factors that influence palmolive's business?
A: External factors which affect Palmolive business are discussed as follows-
Q: What is Influencer Marketing as component of Integrated Marketing Communication? 2. What is the val...
A: Integrated marketing communication helps the company to remain competitive, and enjoy being at a com...
Q: The new technology typically differs from the old one in certain important ways. When it is first in...
A: Note: Since the context of the first question is not clear and there seems to be some missing inform...
Q: Explain the steps involved in Cost-based pricing?
A: Pricing is the most important part of any marketing activity. It requires lots of market research an...
Q: evelop selling strategies that create value?
A: It is absolutely necessary to create cell which can create value for the customer. The details are d...
Q: Why is understanding consumer behavior so important for companies? Think of examples where you do no...
A: Answer : Consumer behaviour is the activities and the choice cycles of individuals who buy labor and...
Q: Give at least 3-5 technology products to which people are currently used and which require additiona...
A: Technological Products - TPP development (technology products and cycle advancement) is a developmen...
Q: Define maturity stage?
A: A product goes through various stages of life from its birth to death. Every company have products w...
Q: The Comcel data contains production numbers for 25 employees that participated in a training program...
A: Given The following set of data regarding the production numbers of 25 employees from Comcel, a Colu...
Q: Each part of foodservice operation is closely related to the other functional areas. With the aid of...
A: In the given question, we will be putting some light on foodservice operation of all functional area...
Q: You've been requested to construct a customer-performance scorecard for your company's toy business ...
A: The toy company owners can create different types of measurement tools of the customers preferences....
Q: one use outside measures to evaluate themselves, or should one use internal measures to evaluate the...
A: Evaluating oneself is an important part of life and it must be continuously done. The details are di...
Q: Define SALES OBJECTIVES?
A: Sales objective is is used by companies in order to increase the sales. The details are discussed as...
Q: Define direct channel?
A: Distribution channel is the path through which the products moves from the company to the customers....
Q: advertising slogan and design an advertisement
A: Slogan - Wash away your sins and start afresh with our indulgence. Because each one of us deserves ...
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- Imagine that you are a marketing manager, and you have a mission to map out marketing strategies for a company. As a marketing manager, you will write a consultation report. Analyze a company with respect to their marketing strategy as it relates to SWOT, analysis, 4Ps. What is the company’s history or background? What is the company’s current strategy? Is this an effective strategy? What other strategies could they use?Good market research is essential for planning and forecasting. It also helps target the appropriate market. As the marketing research industry expands, what skills will future executives need to possess? How do these skills differ from those currently needed to function successfully in the marketing research field?Marketing objectives can best be described as:a. How the company utilizes it resourcesb. The end results or outcomes that a company is looking to achieve within a given timeframec. The tactics that the company utilizesd. The amount of profit the company wants to achieve over a given period
- Name and describe the four major sets of variables that might be used in segmenting consumer markets and Which segmenting variable(s) do you think Pizza Hut is using?As a marketing manager in your company, you were asked to develop a marketing plan for a service that your company would like to bring to market. You can choose to adopt an existing company from a particular industry, or you can choose to create a new one. You are required to prepare the following: To assess marketing opportunities by analysing customers, competitors, and their own company (3Cs), To develop the segmenting, targeting and positioning (STP), and To design effective marketing programs by devising appropriate recommendations for pricing, promotion, place, and services products (4 Ps).Marketing Questions 1. The task of designing, collecting, analyzing and reporting, known as ________ is intended to define marketing problems or opportunities. 2. The buyer’s willingness and ability to buy along, buyer’s consideration to alternative brands, and their income are determinants of _______. 3. A _____ is designed to avoid direct competition of larger companies pursuing the bigger segments. 4. A(n)_____________________ attempts to maintain a strong position in its core product-market(s) but also seeks to expand into new (often closely) related markets. 5. The analysis of how consumer perceive one’s brand in comparison to the competition is known as ______. 6. Companies that establish formal policies and guidelines to ensure that the messages communicated to the customer reflect their unique values and competencies are creating a ____________________________. 7. The rate at which an innovative new product category passes through the _________________________ is…
- Cohort segmentation is a method used to segment the market for the greatest strategic implications. Find a healthcare related service, product, or organization on one of a multitude of social networking sites. Review the seven categories. Which cohort segmentation section is the service, product, or organization geared for on the site? Why would this type of marketing be successful? Select another cohort segmentation category. From a management perspective, what recommendations could you make to the marketing department to broaden the marketing efforts to include another cohort segmentation not currently being targeted.As a marketing manager of the chosen company, you are required to prepare a marketing plan for the company’s new product or service to be launched in Hong Kong. (Disney Plus) Gather background information aboutthe industry, chosen company, its new product/service, market(s), competitors, and competing/ substitute products; Formulate a marketing plan for the new product/service carefully and intelligently; and 1500 words with reference APA FormatMarkets must be segmented for any marketing strategy to be effective.This is because from the identified segments, the firm will choose oneor more target markets. The choice of target market will then determinehow which of these concepts are designed? a. Four Ps (product, price, place, promotion) b. SWOT analysis (strengths, weaknesses, opportunities, threats) c. STP (segmentation, targeting, positioning) d. GM (gross margin) e. SBU (strategic business unit)
- (a) What marketing research did Vivian Callaway execute? (b) What were the critical questions that led her to conduct research and seek expert advice? (c) How did this affect the product’s marketing mix price, promotion, packaging, and distribution decisions?1.You are aware about the challenges of Facebook, so you are preparing to compete with them in the advertising segment ● 2.The price per day of a single brand promoting in Facebook is $.4. ● 3.Finance tells you must have $700 per year in terms of yields to recover the investments and your product will be charge for $0.05 per hour in terms of labor costs ● 4.Market research tells you that your customers are willing to pay $30 per month more vs. the actual alternative for a better solution in terms of noise in the market ● 5.You assume you will get 10% of market price due your differences ● 6.What will be the price of your brand? Is this price competitive? and if not, what could you do?This is for a online tutoring business hypothetical that is starting out at small college and then expanding. Fill out the market analysis: Market Segmentation: This section is where you will define the main market segments as well as the one or two you will be targeting. Begin with the Total Available Market (TAM) within the industry you plan to compete for. This includes all types of customers that have an interest in or need for your particular products or services. Total Available Market (TAM): After defining the industry, provide some data on the total number of prospects in the industry or your more narrowly defined market. Is it the number of people above a certain income or households? Is it all businesses between $50 and $150 million? Is it all mothers? Is it all teenagers that drive cars? Serviceable Available Market (SAM):