How is the cost of customer acquisition lower when using social media compared to outbound methods like direct mail and print advertisements?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter10: Digital Marketing And Social Networking
Section: Chapter Questions
Problem 2DYMP
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How is the cost of customer acquisition lower when using social
media compared to outbound methods like direct mail and print
advertisements?

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing