•Evaluate current real estate Web sites. How do they perform these functions online? •Outline alternative real estate sales models, such as the seller working directly with the buyer. •Explain the role of perceived risk in purchasing a home under an e-business model.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter10: Digital Marketing And Social Networking
Section: Chapter Questions
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•Evaluate current real estate Web sites. How do they perform these functions online?

•Outline alternative real estate sales models, such as the seller working directly with the buyer.

•Explain the role of perceived risk in purchasing a home under an e-business model.

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