How might a law mower company use segmentation for positioning purposes? AT present, the manual reel mower market is rather small but growing. What marketing mix recommendations could be used to significantly expand this market?
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| How might a law mower company use segmentation for positioning purposes? AT present, the manual reel mower market is rather small but growing. What marketing mix recommendations could be used to significantly expand this market? |
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- How does each firm employ psychographic segmentation (such as the AIL statements and the VALS approach) to the marketing of its products? Is there a relationship between the use of psychographic segmentation and the types of products sold by each firm?A stapler company has created a sophisticated electric stapler capable of stapling hundreds of pages at a time. Describe one possible approach to the segmentation/ targeting/ positioning process for this product. Based on these aspirational decisions, briefly describe how a marketing manager might design the marketing mix.A women’s health clinic has recognized the need to segment its market. Identify three bases by which this clinic might segment the female market, and identify the manner in which the “product” component of the marketing mix would change in light of the segmentation base used. Please write as much details please!
- Psychographic segmentation. Visit the websites ofCaterpillar, Marriott Hotels, and Dr Pepper. How does eachfirm employ psychographic segmentation (such as the VALSapproach) to the marketing of its products? Is there a relationship between the use of psychographic segmentation and thetypes of products sold by each firm?www.cat.comwww.marriott.comwww.drpepper.comHow will you explain the phrase “segmentation is both an art and science?” Explain1. What are the requirements for effective segmentation? Give the meaning and importance of each and an example of each. 2. What is target marketing and its importance? Give an example of it.
- i need a solution for this question with example for the steps with Segmentation, targeting, diffrenetation and positioningList at least three different segmentation options within each of the four broad segmentation categories: geographic, demographic, psychographic and behavioral. Do this for both of the products. Prodcuts are vehicles (Kia Sedona and Porsche 911 Turbo) PRODUCT 1: Kia SedonaGeographic Item 1 Item 2 Item 3Demographic Item 1 Item 2 Item 3Psychographic Item 1 Item 2 Item 3Behavioral Item 1 Item 2 Item 3PRODUCT 2:Porsche 911 TurboGeographic Item 1 Item 2 Item 3Demographic Item 1 Item 2 Item 3Psychographic Item 1 Item 2 Item 3Behavioral Item 1 Item 2 Item 3Snowy Mountains, a snowboard manufacturer in Japan, makes customized snowboards for snowboarding enthusiasts. The demand for snowboards peaks during the winter months. The company advertises more aggressively and sells most of their snowboards around this time. Which market segmentation approach does Snowy Mountains use? A) gender segmentation B) psychographic segmentation C) occasion segmentation D) geographic segmentation E) age and life-cycle segmentation
- Select a new product which is to be launched in market. And explain the following points in detail. 1) SWOT analysis of that product. 2) Types of segmentation for that product. 3) positioning startegy for that product.Product: Amazon Echo & Alexa Devices Choose one market segment for your product and describe that segment in as much detail as possible. You need to explain the common need/want of potential customers in the segment, the demographic characteristics of the segment, the psychographic characteristics of the segment, and the geographic characteristics of the segment.Explain what type of segmentation your company might use for its market and describe who their target market is. Assignment should be double spaced, 12-point font
