VII. Marketing Strategies A. Packaging B. Distribution - How will you communicate a C. Promotion, Advertising, Direct Selling D. Customer Service
Q: explain the functions of branding.
A: A brand is a name, term, plan, image, or whatever other element that distinguishes one dealer's grea...
Q: What tactics are used in pricing at .99 2. Should companies opt for psychological pricing? If yes wh...
A: Since you have asked posted a question with multiple sub-parts, we will solve the first three sub-pa...
Q: What are the three degrees of distribution density?
A: The distribution is the process that has the objective of making goods move from production place to...
Q: With the assistance of a sketch, relate 1) skills needed to 2) management level.
A: In the given scenario, we will be answering it in a marketing context. With the help of hand-written...
Q: Explains how MacDonald creates value for their customers. Discuss how IT could be used by the MacDon...
A: McDonald's Corporation is one of the world's best restaurant companies. They have entered new market...
Q: What factors affect the size of an advertising budget? Whattechniques are used to determine an adver...
A: The advertising budget is the budget prepared for the marketing activities of a company. Before esta...
Q: What is the principal distinction between a corporate vertical marketing system and an administe red...
A: Marketing System: A market system is the web or network or buyers, sellers and other actors come tog...
Q: Explain how marketers analyze competitors’ prices.
A: Marketing strategy is the choices made by the company to build customers in the market. This set of ...
Q: Why should a marketer be aware of competitors’ prices?
A: Marketing is initiated for making the business look desirable with reputated image to be able to inf...
Q: What are some products that make their appeals primarily to the id? To the superego? To the ego? Ho...
A: Disclaimer: Since you have asked multiple question, we will solve the first question for you. If you...
Q: 36
A: Marketing refers to process of identification and fulfillment of consumer needs and wants. It is the...
Q: What systems did Amazon develop to improve the flow of products from suppliers to Amazon fulfillment...
A: Suppliers to Distribution Centers: Amazon has aided in the development and implementation of technol...
Q: Please create goals, training needed with estimated cost, and remarks or manager's note as a digital...
A: * Date - 13 of March 2022 . *Employee - Mr XYZ *Current job tittle - Associate digital marketer . *...
Q: Under what circumstances do producers assume wholesaling functions?
A: There are various activities going on in a company at the same time to cater to the needs of custome...
Q: Write TRUE if the statement is correct, FALSE if incorrect. 7. Our money fluctuates depending on t...
A: Ans. Economic status of a country indicates the strengths and weakness of the economy.
Q: You have a "Cash Cow" Product Line based on the BCG Matrix assessment. The Product Line is in the "m...
A: In the given multiple-choice question, we are provided with the statement - "You have a "Cash Cow" P...
Q: What are the differences between inbound and outbound marketing?
A: Marketing in business both useful for the product and the brand image. It means it not only promote ...
Q: TRUE OR FALSE 8. It is really important to observe the specifications prescribed by the NEDA in the...
A: Ans. NEDA stands for North-East Democratic Alliance, which was formed by Bhartiya Janata Party to pr...
Q: Refer to Figure 16-8 and review the position of Payless ShoeSource on the retail positioning matrix....
A: Positioning strategies for retailers means the strategies that are taken to create an image in the m...
Q: https://www.viddler.com/embed/bc9e993 1. What are the points of difference, or unique attributes, f...
A: Nick Woodman created GoPro, an American technology firm, in 2002. It creates action cameras and smar...
Q: Fear of losing market share results in a higher level of risk aversion. How does this affect our dec...
A: Definition : The risk aversion is basically who chooses lower returns and the risks which are alread...
Q: Do private schools offer a better teaching environment for the disadvantaged?
A: Smaller class sizes, more individual attention, and a better understanding of how each student wants...
Q: Conduct an interview with someone who matches the segmentation basis of your target market for the m...
A: Marketing acts as the medium, the communication tool to deliver the need and the value to the custom...
Q: Define advertising platform
A: Advertising in business is a traditional tool of marketing however its effectiveness is seen as fall...
Q: Explain the problems and limitations associated withpublicity-based public relations
A: Marketing include various activities like public relations, pricing, marketing research, experiment...
Q: How does the 4P's of Marketing Mix complements the 4C's of Marketing?
A: Before we proceed to establish the relation between the 4Ps of the marketing mix and 4C's of marketi...
Q: A manager's key task is to balance which four customer service factors against which six logistics c...
A: A manager's key task is to balance the four customer service factors such as - Time Dependability Co...
Q: Describe the major decisions involved in developing an advertising program.
A: Studying the major decisions involved in developing an advertising program enables a business firm t...
Q: What is entailed in service area competitor analysis? Why should health care organizations engage in...
A: The technique of understanding the market and assessing competitors is known as service area competi...
Q: Select a recreation enterprise in Maine community (Provide the name of community/state). Identify wh...
A: Recreational enterprises refer to the business that helps people to fulfil their demands of enjoymen...
Q: explain the process of Marketing Research ?
A: Introduction Marketing Research is a process of intellectual activities of mankind, it is a process ...
Q: Why is it necessary to define advertising objectives?
A: Marketing helps the company to create customers and retain them for long. Advertising helps for comp...
Q: Instruction: Base from your Opportunity Spotting and Assessment, seize the opportunity through creat...
A: A marketing plan is very important to draw before going into the market. It helps the company to ali...
Q: Your resume is a marketing brochure for you
A: The resume is basically the description about the educational background and the abilities and skill...
Q: Identify the steps of the personal selling process. Musta salesperson include all these steps when s...
A: Personal salesman the sales agent will go to the place of customer and will try to sell the product ...
Q: Explain what is meant by a marketing channel of distribution and why intermediaries are needed.
A: Meaning of marketing distribution channels: A distribution channel is a series of businesses or int...
Q: What role does an advertising agency play in developing an advertising campaign?
A: An advertising agency's major responsibility is to create a customized advertising and marketing str...
Q: The Fire Within A 27-foot-long bronze clown shoe is the only indication that there is something othe...
A: Strengths: The legacy of the brand in the entertainment industry Database of 20,000 names of perfor...
Q: Customer service reps: are advocates for the customer. solve problems after a purchase. are advocate...
A: Customers are helped by customer service representatives who provide relevant information, answer in...
Q: Make a thorough a large paragraph posting in response to ONE of the prompts below. When ordering a...
A: Humans are social animal. They can build big things by working together as a team. Various activitie...
Q: Identify issues related to developing pricing objectives.
A: Pricing is one of the key elements of the marketing mix concept. It is the practice of setting a mon...
Q: Describe the many methods of nonstore retailing.
A: Retailing is the part of marketing mix where element of place is given higher emphasizes. The execut...
Q: Explain extensively these concepts (in your own words, explain it in brief) -capabilities -value c...
A: The field of business is very competitive. The ability to grow and outpace rivals by generating more...
Q: One of your friends is contemplating opening coffee shop near your campus. She seeks your advice abo...
A: The strategies which can be shared in order to launch the business of coffee shop near campus is dis...
Q: Write a conclusion, and some recommendations and implications about Sony Playstation Gaming Console ...
A: Sony PlayStation is a gaming device developed by Sony Computer Entertainment, a multinational corpor...
Q: Describe the major goals of personal selling.
A: Many businesses strongly rely on advertising and promotional activities while some beliefs in less a...
Q: You are required to develop a brief marketing plan for a new product that you will launch in your co...
A: Ans. Introduction A marketing plan is a plan which is designed by an organization to achieve its ...
Q: Telephone and direct-mail retailers: have real trouble selling because they only target the really w...
A: The telephone and direct mail retailer is the type retailing where the organisation sends the brochu...
Q: Review consumer sales promotion methods.
A: Consumer sales promotion is a marketing strategy used to persuade customers to buy a product. Promot...
Q: What is the difference between institutional and productadvertising?
A: The Major advertising benefits that businesses gets are increased sales volume as it could reach to ...
Step by step
Solved in 2 steps
- Which of the following is NOT a factor in an individual behavior? A. The values and character of the President of the ABC Company B. The beliefs, values and behavior of Finance Division C. The competition within an organization D. The submission of financial reports 2. In an investment, what do you call under diversification, holding onto losers, chasing winners, buying stocks that catch their attention, systematically ignoring important information, paying too little attention to fees and trading too much? A. Errors B. Biases C. Misinformation D. Basic trade2- The ______________through objective and systematic method of finding solution to a problem is research. The systematic approach concerning generalization and the formulation of a theory is also research. As such the term ‘research’ refers to the systematic method consisting of enunciating the problem, formulating a hypothesis, collecting the facts or data, analysing the facts and reaching certain conclusions either in the form of solutions(s) towards the concerned problem or in certain generalizations for some theoretical formulation. a. Search for design b. Search for process c. Search for knowledge d. All of the aboveSECTION B: Burger King (BK) is thinking of adding a jerked chicken sandwich to its menu. It wants to take the fight to expand its menu offering. It has now come up with a formulation, and they want to find out if consumers would like this new sandwich before adding it to the menu. To provide the answer, they want to find out whether consumers believe that the jerked chicken taste is authentic and flavourful enough. You have been asked to assist BK to conduct suitable market research. Question 4 Explain, with justification, which type of data you would recommend that BK collect for their research, (Primary or Secondary).
- 10- Sales organization consists of human beings or persons working together to effectively market products manufactured by the firm or the products purchased for resale. From the following, analyze the statement which is not relevant to the sales organization. a. A sales organization has a number of departments b. Systematic execution of plans is not possible in a sales organization c. It is a foundation for effective sales planning and sales policies d. It has a planned and well-coordinated structure84. One reason for developing ________ is that the firm must be nimble in responding to bad publicity resulting from product tampering or failure, ethical or legal misconduct of an officer, or some other aspect of operation that garners bad press. A. Mission statements B. Forecasting C. Press releases D. Contingency plans E. Alternative company names 85. Every marketing plan includes an implementation element. These are sometimes called ________. A. Strategic plans B. Marketing programs C. Value propositions D. Action plans E. Marketing channels 86. Implementation elements, or action plans, should include ________. A. Timing B. A way to measure results C. The identity of the responsible person D. The identification of resources needed E. All of these 87. One part of a marketing plan should identify what to do if things go wrong. This section is called ________. A. Contingency planning B. Strategic planning C. Marketing metrics D. Action plans E. Marketing…3. In preparing for an integrated report, and the cost outweigh the benefit, can still integrated reporting be opt? Explain.
- 45-Who among the following are secondarily responsible for prevention and detection of frauds? O a. All the options b. Nomination committee is secondarily responsible for prevention and detection of fraud O C. Auditor is secondarily responsible for prevention and detection of fraud O d. Management is secondarily responsible for prevention and detection of fraud1. Jim’s boss asked him to investigate why sales for the last quarter were low. Jim interviewed one of the sales managers about the problem, and she complained that the new people didn’t know how to sell. Jim then wrote a report in which he identified the new people’s deficient skills as the problem and recommended that more training be provided for them. What errors in interpretation do you see in Jim’s report? 2. You are writing a report on the progress of your local cable company’s efforts to increase the sales of five of its products through different advertising media: print and online newspapers and magazines, television, radio, email, and social media. Plan the headings for this report and explain why you’d organize the information this way.1. A covering memorandum should be attached to formal reportsthat are sent toA. customers.B. the federal government.C. shareholders.D. someone within the company.2. One advantage of topic outlines is that they provideA. topic sentences for your paragraphs.B. new ideas for your outline.C. internal headings for your document.D. more precise ideas.4. Business and technical writers use abbreviations forA. days of the week and months of the year.B. the title of a person if it appears before the personâs name.C. any sign and symbol used in the body of a report.D. technical words used only occasionally in a report.5. Reports that are very large in both size and scope usually take the form of a/anA. formal report. C. interoffice memorandum.B. letter. D. feasibility report.6. Unlike memos, letters includeA. a signature above the senderâs typewritten name.B. a general subject line.C. indented paragraphs.D. the senderâs name in the heading.7.…
- (iv) How much must be spent on advertising to obtain a membership of 80 (000)? (iv) What is the nature of the relationship between advertising expenditure and membership? (v) Forecast 2024 membership using an alternative method, clearly explaining the limitations of your selected method. (vi) What are the limitations of the method used in (i)?You are required to write a paper on the selected topic in selling and sales management. The topic of focus is 'Prospecting and Lead Generation'. Number of words 3500-4000 words Use new times new roman font size 12. Citations and Refences should be APA 7.0 and within the last five years Your write up should include: 1. The title or topic 2. An interesting introduction to the topic 3. Main body informative sub-headings/paragraphs 4. A summary and conclusion of the write up.Directions: Read each item carefully. Write the letter of the correct answer.1. It is a management process of creating and maintaining fit between the objectives and resources of the organization and the changing marketing opportunities.A. Strategic PlanningB. StrategyC. PlanningD. Tactical Planning2. It is a unique combination of the four P’s which are product, place, promotion and pricing.A. Marketing MixB. Marketing SampleC. Marketing TechniquesD. Marketing Strategies3. Which of the following is not a strategic planning process?A. Strategy FormulationB. Defining the corporate missionC. MarketingD. Implementation4. It is the collection and interpretation of information about forces, events, and relationships that may affect the future of an organization.A. Market OpportunityB. Environmental ScanningC. Goal FormulationD. Operations Management5. It is a short range planning that emphasizes the current operations of various parts of the organization.A. Planning B. Tactical PlanningC.…